Packaging Your Coaching Services

Experts Lisa Ann Edwards and Becca Tracey discuss the significance of structured coaching packages and how they enhance profitability. They explore challenges faced by new coaches, emphasize the importance of finding your coaching niche, and explain how identifying unique problems can lead to opportunities. The chapter also highlights the importance of selling yourself and your services, and the benefits of clear packaging and providing measurable data. They conclude by emphasizing the importance of defining your value proposition and simplifying coaching packages.