Lisa Ann Edwards

Experts Lisa Ann Edwards and Becca Tracey discuss the significance of structured coaching packages and how they enhance profitability. They explore challenges faced by new coaches, emphasize the importance of finding your coaching niche, and explain how identifying unique problems can lead to opportunities. The chapter also highlights the importance of selling yourself and your services, and the benefits of clear packaging and providing measurable data. They conclude by emphasizing the importance of defining your value proposition and simplifying coaching packages.

Lisa Ann Edwards, Founder and CEO of Excelia, discusses the exponential growth of coaching, tying ROI to ripple effects, common stumbling blocks, and incorporating technology. They also explore measuring and demonstrating ROI, avoiding hiccups in determining ROI, transforming a coach's business with Excellia software, and the competitive marketplace for coaching.