Jessica Lackey

In this engaging discussion, Jessica Lackey, a business and operations strategist, shares her expertise on building authority as a solopreneur. She emphasizes the importance of defining your premise and creating a cohesive body of work independent of social media. Jessica suggests focusing on audience behaviors rather than demographics to forge meaningful connections. She also highlights the value of authentic storytelling and diverse content creation methods, encouraging solopreneurs to master their unique voice and strategies for effective authority building.