

Jessica Lackey
Founder of Deeper Foundations, a consulting and training firm. Helps expertise-based business owners grow and scale sustainable companies rooted in stronger business foundations.
Best podcasts with Jessica Lackey
Ranked by the Snipd community

19 snips
Dec 2, 2024 • 55min
How to Build Authority as a Solopreneur with Jessica Lackey
In this engaging discussion, Jessica Lackey, a business and operations strategist, shares her expertise on building authority as a solopreneur. She emphasizes the importance of defining your premise and creating a cohesive body of work independent of social media. Jessica suggests focusing on audience behaviors rather than demographics to forge meaningful connections. She also highlights the value of authentic storytelling and diverse content creation methods, encouraging solopreneurs to master their unique voice and strategies for effective authority building.

Aug 19, 2025 • 56min
Jessica Lackey - Stop Betting On Tactics
Jessica Lackey, founder of Deeper Foundations, shares insights from her book, Leaving The Casino. She warns against blindly following oversimplified business strategies and emphasizes the importance of understanding unique business models. Jessica highlights the 'zone of enoughness,' encouraging entrepreneurs to balance finances with personal priorities. She delves into effective pricing strategies, marketing approaches, and the transition from client work to creative growth, stressing the need for clarity and strong sales skills in building sustainable businesses.