Jessica Lackey

Jessica Lackey, Founder of Deeper Foundations and author of "Leaving the Casino," shares her insights on building a strong B2B network without cold pitching. She breaks down the 'three seasons of growth': expand, deepen, and invite, clarifying how to recognize when to shift between them. Jessica offers practical tips for deepening connections without more calls, emphasizing small, specific asks that require minimal effort. By blocking a weekly sales hour and prioritizing key contacts, she demonstrates how to turn goodwill into measurable business results.

In this engaging discussion, Jessica Lackey, a business and operations strategist, shares her expertise on building authority as a solopreneur. She emphasizes the importance of defining your premise and creating a cohesive body of work independent of social media. Jessica suggests focusing on audience behaviors rather than demographics to forge meaningful connections. She also highlights the value of authentic storytelling and diverse content creation methods, encouraging solopreneurs to master their unique voice and strategies for effective authority building.

Jessica Lackey, founder of Deeper Foundations, shares insights from her book, Leaving The Casino. She warns against blindly following oversimplified business strategies and emphasizes the importance of understanding unique business models. Jessica highlights the 'zone of enoughness,' encouraging entrepreneurs to balance finances with personal priorities. She delves into effective pricing strategies, marketing approaches, and the transition from client work to creative growth, stressing the need for clarity and strong sales skills in building sustainable businesses.