Tiny Marketing: Marketing and Sales Systems for Independent Consultants Ep 159: Relationship Rhythms: A Simple System To Grow A B2B Network Without Cold Pitching | Jessica Lackey
22 snips
Oct 19, 2025 
Jessica Lackey, Founder of Deeper Foundations and author of "Leaving the Casino," shares her insights on building a strong B2B network without cold pitching. She breaks down the 'three seasons of growth': expand, deepen, and invite, clarifying how to recognize when to shift between them. Jessica offers practical tips for deepening connections without more calls, emphasizing small, specific asks that require minimal effort. By blocking a weekly sales hour and prioritizing key contacts, she demonstrates how to turn goodwill into measurable business results.
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Three Seasons Of Networking
- Relationship Rhythms break networking into three seasons: expand, deepen, and invite.
- Naming seasons clarifies what to do next and prevents aimless networking.
Deepen Without More Calls
- Deepen relationships without extra Zooms by commenting, spotlighting, and making introductions.
- Use small, visible actions to show attention and care that build trust over time.
Ask Small, Specific Favors
- Make tiny, specific asks that take ~5 minutes so people can easily say yes.
- Examples: ask for a newsletter mention, a LinkedIn comment, or a researched intro to a named person.
