Tiny Marketing: Marketing and Sales Systems for Independent Consultants

Send us a textJoin the Consultant's Mastermind << FREESIESWe map a practical path from cold prospect to confident client using gateway offers and four to six week mini offers. Lori Young shares how to price, scope, and sequence offers that build trust, reduce overwhelm, and convert with integrity.• defining gateway offers for B2B committees• moving strategy out of free calls into paid roadmaps• pricing and scope for mini offers around $500–$1,000• four to six week sprints that deliver one quick win• checkpoints, re‑enrollment, and natural upsells• designing eight to twelve week main offers• reducing overwhelm by stripping non‑essential content• AI tool suites and short workshops as mini offers• meeting buyers at different awareness and trust stagesLori Young is the founder of On a Mission Brands and the creator of the Offer Mojo Method. With 15+ years of experience, she helps coaches, consultants, and transformation experts build aligned and profitable offer ecosystems—from free lead magnets to premium programs.In this episode, she breaks down exactly how to create a Mini Offer that:Builds trust with new clientsDelivers fast resultsOpens the door to higher-value servicesWant to test your own offer? Lori’s free Offer Confidence Toolkit is a smart next step. You’ll answer 10 questions and get instant insights (powered by AI) to see where your offer shines—and what needs work.📍 Website: www.onamissionbrands.com 🎧 Podcast: The Offer Mojo Show 💼 LinkedIn: Lori Young on LinkedInJoin my events community for FREE monthly events.I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy. Join the community here! Are you tired of prospects ghosting you? With a Gateway Offer, that won't happen.Over the next Ten Days, we will launch and sell our Gateway Offers with the goal of reaching booked-out status!Join the challenge here.Support the showApply for the Tiny Marketing Club >>> Join the ClubCome tour my digital home :) >>>WebsiteWanna be friends? >>> LinkedInLet's chat every Tuesday! >>> NewsletterCatch the video podcast on YouTube >>>YouTubeJoin my event group for live events >>>Meetup

Send us a textClick Here to join the Gateway Offer Mission. << Expires October 30, 2025.What if your next client didn’t need convincing, just clarity? We walk through the gateway offer model that gets you paid to diagnose, builds trust across the buying committee, and turns the final decision into a simple next step. Instead of free discovery calls and bloated proposals, you’ll learn how to package interviews, a focused roadmap, and a short review session into a two-week container that proves value fast and removes risk for everyone.We start by breaking down the hidden cost of the traditional sales process: thin discovery, speculative proposals, and a six to eight-week on-ramp where you figure things out on the client’s dime. Then we map the three-part gateway offer: stakeholder interviews that surface goals and constraints, a concise strategy or audit that prioritizes quick wins, and a review call designed for clarity, not pressure. You’ll hear how sending the plan 24 hours ahead sparks better questions, why using stakeholder quotes in your recommendations creates instant alignment, and how to draw out silent objections so you leave with consensus instead of confusion.We also dig into pricing and positioning. A sub-$1,000 “why not” offer is easy to approve and creates momentum without setting off procurement alarms. You’ll learn how to present scope without scope creep, outline a 90-day plan that feels actionable, and introduce execution options that make yes the obvious next move. Concerned they’ll shop your strategy? We explain why it rarely happens when you co-create with stakeholders and demonstrate value in the room. Most buyers either hand you the keys or implement internally—both outcomes strengthen your pipeline and reputation.Ready to cut your sales cycle and convert with confidence? Join the Gateway Offer mission to build your own irresistible offer, complete with live support, an AI assistant, and weekly micro tasks that take you from idea to closed deal. Subscribe, share this with a friend who hates selling, and tell us: what quick win would your buyers pay for tomorrow?Join my events community for FREE monthly events.I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy. Join the community here!Support the showApply for the Tiny Marketing Club >>> Join the ClubCome tour my digital home :) >>>WebsiteWanna be friends? >>> LinkedInLet's chat every Tuesday! >>> NewsletterCatch the video podcast on YouTube >>>YouTubeJoin my event group for live events >>>Meetup

Jessica Lackey, Founder of Deeper Foundations and author of "Leaving the Casino," shares her insights on building a strong B2B network without cold pitching. She breaks down the 'three seasons of growth': expand, deepen, and invite, clarifying how to recognize when to shift between them. Jessica offers practical tips for deepening connections without more calls, emphasizing small, specific asks that require minimal effort. By blocking a weekly sales hour and prioritizing key contacts, she demonstrates how to turn goodwill into measurable business results.

Send us a textWe answer seven rapid‑fire questions solo consultants ask most: how to run cold outreach without being spammy, what to delegate first, how to productize pricing, how to start biz dev without selling, when to hire, how to test ideas fast, and how to keep clients focused. We share scripts, signals, and simple systems to help you protect your time, grow profit, and scale with less stress.• LinkedIn cold outreach using a simple connection note and warming signals• Delegation via an Eisenhower‑style approach to offload low‑skill, high‑drag tasks• Productized offers with three tiers and a middle anchor focused on outcomes• Business development through niche communities and LinkedIn relationship building• Gateway offers with “hell yes” pricing to reduce friction and convert faster• When to hire operational and delivery support based on capacity pain• Validating ideas with a wait list and seven‑day pop‑up offers• Scope control using documented priorities, milestones and stakeholder sign‑offYou love all things tiny marketing. Head down to the show notes page and sign up for the wait list to join the tiny marketing club where you get to work one-on-one with me with trainings, feedback, and pop-up coaching that will help you scale your marketing as a B2B service business.Join my events community for FREE monthly events.I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy. Join the community here!Support the showApply for the Tiny Marketing Club >>> Join the ClubCome tour my digital home :) >>>WebsiteWanna be friends? >>> LinkedInLet's chat every Tuesday! >>> NewsletterCatch the video podcast on YouTube >>>YouTubeJoin my event group for live events >>>Meetup

Learn how to create gateway offers that serve as your clients' first paid steps, proving value while establishing trust. Discover the three key traits of a strong gateway: repeatability, alignment, and preparation for future work. Explore various effective formats like audits and mini-workshops. Get insights on pricing strategies and packaging, including catchy names and clear descriptions. Uncover upsell tactics and systematization strategies to streamline your process for successful marketing.

Cold outreach is losing its impact—building relationships is now essential for B2B success. Discover a three-step LinkedIn DM approach to warm leads: start with a connection request, explore their challenges, and extend a soft offer. Engage with prospects by commenting on their content before moving to direct messages. Aim for short, friendly calls to foster connections and let prospects express their interest. A daily commitment of just 15 minutes on LinkedIn can significantly boost your prospecting efforts!

Send us a textHanneke Antonelli shares her expertise on scaling service-based businesses without sacrificing freedom or working twice as hard. She reveals the five proven steps that fuel immediate growth while unlocking more free time for business owners who feel stuck in day-to-day operations.• Giving yourself a promotion from operator to leader is the first crucial step in scaling your business• Stop doing everything alone and recognize when you have B-players on your team holding you back• Invest in accountability and support to achieve your goals faster and easier• Release control and allow your business vision to become bigger than yourself• Let go of the belief that you must work twice as hard to double your income• Create a clear strategic vision that serves as your North Star for decision-making• Celebrate your wins instead of constantly moving the goalposts• Develop standard operating procedures as living documents that evolve with your business• Understand the Scale Freedom Framework: Strategic vision, Collaborative leadership, Aligned team, Leverage financial strategy, and Efficient systemsHanneke Antonelli is a multi-award-winning entrepreneur, best-selling author, certified life coach, and exit planning advisor. Being a Sassy South African and Wall Street Veteran with a degree in finance, her clients often lovingly refer to her as their business fairy godmother. Hanneke uses a no-BS approach, hardcore business strategies, and extensive coaching skills to help her service-based clients scale their companies to a million and beyond while creating more freedom and joy!Website:  hannekeantonelli.comLinkedIn: https://www.linkedin.com/in/hannekeantonelli/Resource - Business Acceleration Assessment: https://wJoin my events community for FREE monthly events.I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy. Join the community here! Are you tired of prospects ghosting you? With a Gateway Offer, that won't happen.Over the next Ten Days, we will launch and sell our Gateway Offers with the goal of reaching booked-out status!Join the challenge here.Support the showApply for the Tiny Marketing Club >>> Join the ClubCome tour my digital home :) >>>WebsiteWanna be friends? >>> LinkedInLet's chat every Tuesday! >>> NewsletterCatch the video podcast on YouTube >>>YouTubeJoin my event group for live events >>>Meetup

Send us a textLinkedIn Prospecting Workshop - September 22 @ 12pm CSTApply for the Tiny Marketing ClubLinkedIn | How I hit multi-six figures in year one.Ever wonder why those steady referrals that built your business suddenly dried up? In this episode, I unpack the exact strategy to reignite your referral engine without begging, pestering, or resorting to desperate tactics.After my own journey from relying on past employer referrals to building a sustainable pipeline, I've mapped the patterns that repeatedly work for B2B service businesses. The secret isn't becoming a social media superstar—it's becoming remembered, trusted, and recommended within specific circles where your expertise matters most.Discover the "niche networker" approach that blends strategic community participation with intentional LinkedIn relationship-building. Rather than passively posting content hoping someone notices, learn how to curate your feed with direct prospects, referral partners, and industry peers who can naturally connect you to opportunities. I share how one client went from zero pipeline (and three months away from missing mortgage payments) to a wait list in just six months using these exact methods.The process hinges on three key components: finding the right niche communities where your dream clients already gather, crafting a gateway offer that gives people an easy way to recommend you, and mastering the "magic DM" approach that turns LinkedIn connections into meaningful relationships without being sleazy or salesy.Want to put this into practice? Join my LinkedIn Prospecting Workshop where I'll share the templates, systems and exact approach that generated $94,000 in just 30 days—no paid ads, no spam, no cold calling. Check the show notes for details and keep marketing small but making it big!Join my events community for FREE monthly events.I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy. Join the community here! Are you tired of prospects ghosting you? With a Gateway Offer, that won't happen.Over the next Ten Days, we will launch and sell our Gateway Offers with the goal of reaching booked-out status!Join the challenge here.Support the showApply for the Tiny Marketing Club >>> Join the ClubCome tour my digital home :) >>>WebsiteWanna be friends? >>> LinkedInLet's chat every Tuesday! >>> NewsletterCatch the video podcast on YouTube >>>YouTubeJoin my event group for live events >>>Meetup

Send us a text>> Apply for the Tiny Marketing Club<<Ever wondered why some businesses collect stacks of business cards at events yet generate zero actual business? The difference lies in strategic event marketing that transforms casual connections into qualified leads.Marketing expert Hayley Denker reveals her proven approach to leveraging both hosted and sponsored events for powerful lead generation. Rather than focusing on immediate sales, Haley shares how intentional follow-up systems create natural pathways for attendees to enter your business pipeline. You'll discover why simply collecting contact information isn't enough - and what to do instead.For businesses hosting events, Haley provides tactical advice on expanding your reach beyond existing networks. She shares surprising insights about using Reddit communities and local event calendars to attract qualified prospects without appearing overly promotional. Her creative approach to on-site lead capture - from interactive demos to branded selfie stations - demonstrates how engaging experiences naturally facilitate follow-up conversations.Sponsoring someone else's event? Forget standard logo placement. Haley explains how to negotiate for meaningful engagement opportunities that showcase your brand's unique personality. From signature cocktails with branded elements to specialized workshops, you'll learn how smaller businesses can maximize sponsorship investments without massive budgets.The discussion extends to virtual event strategies, emphasizing how focused segments, interactive elements, and clear pathways to your broader ecosystem maintain engagement in digital environments. Throughout, Haley emphasizes the importance of setting clear objectives and embracing the "silent sell" approach - positioning yourself as an industry expert rather than pushing for immediate conversions.Whether you're looking to host your first lead generation event or maximize your sponsorship ROI, this conversation provides actionable strategies to transform event marketing from a business card collection exercise into a consistent source of qualified leads.Hayley Denker | Website | Join my events community for FREE monthly events.I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy. Join the community here! Are you tired of prospects ghosting you? With a Gateway Offer, that won't happen.Over the next Ten Days, we will launch and sell our Gateway Offers with the goal of reaching booked-out status!Join the challenge here.Support the showApply for the Tiny Marketing Club >>> Join the ClubCome tour my digital home :) >>>WebsiteWanna be friends? >>> LinkedInLet's chat every Tuesday! >>> NewsletterCatch the video podcast on YouTube >>>YouTubeJoin my event group for live events >>>Meetup

Jenna Kimball, a recruiter at Dentsu International, transforms the often daunting world of networking into an exciting game. She shares her journey from shyness to confidence, debunking fears with practical strategies like gamifying networking and using open-ended questions. Jenna emphasizes the magic of the phrase "keep me in mind" to foster connections without pressure. The podcast reveals that third-level contacts can lead to significant opportunities, shifting networking from a self-serving task to a rewarding journey of building meaningful relationships.