Tiny Marketing: Marketing and Sales Systems for Independent Consultants

Send us a textWe trace Melissa’s move from overwhelmed solo CPA to booked-out fractional controller using a gateway offer, a short solo podcast, and thoughtful digital networking. Practical steps, real numbers, and a system any service founder can adapt without a big budget.• launching a service business after corporate• early marketing missteps and lessons learned• the strategic spark and defining a gateway offer• email list basics and simple CRM choices• short solo podcasting with AI-assisted scripting• street team tactics for early reviews and reach• practical lead magnets that DIY audiences love• parasocial trust and authentic brand voice• niche communities and curated LinkedIn pods• turning content into discovery calls and clients• designing a service staircase for scale• how to contact Melissa and work with herHead down to the show notes page and I for the waitress to join the tiny marketing club where you get to work one on one with me with training, feedback, and pop up coaching that will help you scale your marketing as a B2B service businessJoin my events community for FREE monthly events.I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy. Join the community here! Are you tired of prospects ghosting you? With a Gateway Offer, that won't happen.Over the next Ten Days, we will launch and sell our Gateway Offers with the goal of reaching booked-out status!Join the challenge here.Support the showApply for the Tiny Marketing Club >>> Join the ClubCome tour my digital home :) >>>WebsiteWanna be friends? >>> LinkedInLet's chat every Tuesday! >>> NewsletterCatch the video podcast on YouTube >>>YouTubeJoin my event group for live events >>>Meetup

Send us a textWe map the new course landscape and show how trust, focus, and thoughtful support turn a crowded niche into an advantage. From onboarding that builds safety to AI-driven upsells, we share practical ways to raise completion and profit without bloat.• market shift post‑2020 and AI making course creation easier• trust recession, proof of expertise, and honest limits• picking support structures that match ideal clients• designing for focus with missions, tracks, and tools• engagement loops, reactivation prompts, and peer recognition• built‑in upsells, AI agents, and shareable wins• common mistakes: non‑actionable content and weak onboarding• mini courses for quick wins vs signature transformations• long game mindset and stair‑step offers before self‑paced• how to work with Jasmine and where to find herYou love all things tiny marketing. Head down to the show notes page and sign up for the wait list to join the tiny marketing club where you get to work one-on-one with me with trainings, feedback, and pop-up coaching that will help you scale your marketing as a B2B service business.Jasmine Jonte helps experts turn braindumps into world-class programs! Her Done-For-You Course Creation agency takes care of everything - from the big picture promise down to the last worksheet download. They're on a mission to make learning simple and fun for 10 Million students while saving 100+ hours for every course creator they partner with!Coupling her teaching experience with business savvy and management skills, you’ll want her to do the heavy lifting when building or upgrading your online programs!LinkedIn: https://www.linkedin.com/in/jasminejonte/Website: Cre8tion.coYouTube: https://www.youtube.com/@JasmineJonteCRE8TIONJoin my events community for FREE monthly events.I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy. Join the community here! Are you tired of prospects ghosting you? With a Gateway Offer, that won't happen.Over the next Ten Days, we will launch and sell our Gateway Offers with the goal of reaching booked-out status!Join the challenge here.Support the showApply for the Tiny Marketing Club >>> Join the ClubCome tour my digital home :) >>>WebsiteWanna be friends? >>> LinkedInLet's chat every Tuesday! >>> NewsletterCatch the video podcast on YouTube >>>YouTubeJoin my event group for live events >>>Meetup

Discover a fast, three-step plan to earn $5,000 in just a week! Learn how to create a simple $1,000 mini offer that delivers results. Reconnect with warm leads through targeted outreach in DMs and inboxes for better engagement. Uncover effective upselling strategies for past clients to boost sales. Join the exciting 6 to 6K challenge for personalized support and daily strategies. Plus, participate in the 30-day Fast Cash Mission for a step-by-step sales plan. Get ready to transform your business approach!

Send us a textJoin the Consultant's Mastermind << FREESIESWe map a practical path from cold prospect to confident client using gateway offers and four to six week mini offers. Lori Young shares how to price, scope, and sequence offers that build trust, reduce overwhelm, and convert with integrity.• defining gateway offers for B2B committees• moving strategy out of free calls into paid roadmaps• pricing and scope for mini offers around $500–$1,000• four to six week sprints that deliver one quick win• checkpoints, re‑enrollment, and natural upsells• designing eight to twelve week main offers• reducing overwhelm by stripping non‑essential content• AI tool suites and short workshops as mini offers• meeting buyers at different awareness and trust stagesLori Young is the founder of On a Mission Brands and the creator of the Offer Mojo Method. With 15+ years of experience, she helps coaches, consultants, and transformation experts build aligned and profitable offer ecosystems—from free lead magnets to premium programs.In this episode, she breaks down exactly how to create a Mini Offer that:Builds trust with new clientsDelivers fast resultsOpens the door to higher-value servicesWant to test your own offer? Lori’s free Offer Confidence Toolkit is a smart next step. You’ll answer 10 questions and get instant insights (powered by AI) to see where your offer shines—and what needs work.📍 Website: www.onamissionbrands.com 🎧 Podcast: The Offer Mojo Show 💼 LinkedIn: Lori Young on LinkedInJoin my events community for FREE monthly events.I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy. Join the community here! Are you tired of prospects ghosting you? With a Gateway Offer, that won't happen.Over the next Ten Days, we will launch and sell our Gateway Offers with the goal of reaching booked-out status!Join the challenge here.Support the showApply for the Tiny Marketing Club >>> Join the ClubCome tour my digital home :) >>>WebsiteWanna be friends? >>> LinkedInLet's chat every Tuesday! >>> NewsletterCatch the video podcast on YouTube >>>YouTubeJoin my event group for live events >>>Meetup

Send us a textClick Here to join the Gateway Offer Mission. << Expires October 30, 2025.What if your next client didn’t need convincing, just clarity? We walk through the gateway offer model that gets you paid to diagnose, builds trust across the buying committee, and turns the final decision into a simple next step. Instead of free discovery calls and bloated proposals, you’ll learn how to package interviews, a focused roadmap, and a short review session into a two-week container that proves value fast and removes risk for everyone.We start by breaking down the hidden cost of the traditional sales process: thin discovery, speculative proposals, and a six to eight-week on-ramp where you figure things out on the client’s dime. Then we map the three-part gateway offer: stakeholder interviews that surface goals and constraints, a concise strategy or audit that prioritizes quick wins, and a review call designed for clarity, not pressure. You’ll hear how sending the plan 24 hours ahead sparks better questions, why using stakeholder quotes in your recommendations creates instant alignment, and how to draw out silent objections so you leave with consensus instead of confusion.We also dig into pricing and positioning. A sub-$1,000 “why not” offer is easy to approve and creates momentum without setting off procurement alarms. You’ll learn how to present scope without scope creep, outline a 90-day plan that feels actionable, and introduce execution options that make yes the obvious next move. Concerned they’ll shop your strategy? We explain why it rarely happens when you co-create with stakeholders and demonstrate value in the room. Most buyers either hand you the keys or implement internally—both outcomes strengthen your pipeline and reputation.Ready to cut your sales cycle and convert with confidence? Join the Gateway Offer mission to build your own irresistible offer, complete with live support, an AI assistant, and weekly micro tasks that take you from idea to closed deal. Subscribe, share this with a friend who hates selling, and tell us: what quick win would your buyers pay for tomorrow?Join my events community for FREE monthly events.I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy. Join the community here!Support the showApply for the Tiny Marketing Club >>> Join the ClubCome tour my digital home :) >>>WebsiteWanna be friends? >>> LinkedInLet's chat every Tuesday! >>> NewsletterCatch the video podcast on YouTube >>>YouTubeJoin my event group for live events >>>Meetup

Jessica Lackey, Founder of Deeper Foundations and author of "Leaving the Casino," shares her insights on building a strong B2B network without cold pitching. She breaks down the 'three seasons of growth': expand, deepen, and invite, clarifying how to recognize when to shift between them. Jessica offers practical tips for deepening connections without more calls, emphasizing small, specific asks that require minimal effort. By blocking a weekly sales hour and prioritizing key contacts, she demonstrates how to turn goodwill into measurable business results.

Send us a textWe answer seven rapid‑fire questions solo consultants ask most: how to run cold outreach without being spammy, what to delegate first, how to productize pricing, how to start biz dev without selling, when to hire, how to test ideas fast, and how to keep clients focused. We share scripts, signals, and simple systems to help you protect your time, grow profit, and scale with less stress.• LinkedIn cold outreach using a simple connection note and warming signals• Delegation via an Eisenhower‑style approach to offload low‑skill, high‑drag tasks• Productized offers with three tiers and a middle anchor focused on outcomes• Business development through niche communities and LinkedIn relationship building• Gateway offers with “hell yes” pricing to reduce friction and convert faster• When to hire operational and delivery support based on capacity pain• Validating ideas with a wait list and seven‑day pop‑up offers• Scope control using documented priorities, milestones and stakeholder sign‑offYou love all things tiny marketing. Head down to the show notes page and sign up for the wait list to join the tiny marketing club where you get to work one-on-one with me with trainings, feedback, and pop-up coaching that will help you scale your marketing as a B2B service business.Join my events community for FREE monthly events.I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy. Join the community here!Support the showApply for the Tiny Marketing Club >>> Join the ClubCome tour my digital home :) >>>WebsiteWanna be friends? >>> LinkedInLet's chat every Tuesday! >>> NewsletterCatch the video podcast on YouTube >>>YouTubeJoin my event group for live events >>>Meetup

Learn how to create gateway offers that serve as your clients' first paid steps, proving value while establishing trust. Discover the three key traits of a strong gateway: repeatability, alignment, and preparation for future work. Explore various effective formats like audits and mini-workshops. Get insights on pricing strategies and packaging, including catchy names and clear descriptions. Uncover upsell tactics and systematization strategies to streamline your process for successful marketing.

Cold outreach is losing its impact—building relationships is now essential for B2B success. Discover a three-step LinkedIn DM approach to warm leads: start with a connection request, explore their challenges, and extend a soft offer. Engage with prospects by commenting on their content before moving to direct messages. Aim for short, friendly calls to foster connections and let prospects express their interest. A daily commitment of just 15 minutes on LinkedIn can significantly boost your prospecting efforts!

Send us a textHanneke Antonelli shares her expertise on scaling service-based businesses without sacrificing freedom or working twice as hard. She reveals the five proven steps that fuel immediate growth while unlocking more free time for business owners who feel stuck in day-to-day operations.• Giving yourself a promotion from operator to leader is the first crucial step in scaling your business• Stop doing everything alone and recognize when you have B-players on your team holding you back• Invest in accountability and support to achieve your goals faster and easier• Release control and allow your business vision to become bigger than yourself• Let go of the belief that you must work twice as hard to double your income• Create a clear strategic vision that serves as your North Star for decision-making• Celebrate your wins instead of constantly moving the goalposts• Develop standard operating procedures as living documents that evolve with your business• Understand the Scale Freedom Framework: Strategic vision, Collaborative leadership, Aligned team, Leverage financial strategy, and Efficient systemsHanneke Antonelli is a multi-award-winning entrepreneur, best-selling author, certified life coach, and exit planning advisor. Being a Sassy South African and Wall Street Veteran with a degree in finance, her clients often lovingly refer to her as their business fairy godmother. Hanneke uses a no-BS approach, hardcore business strategies, and extensive coaching skills to help her service-based clients scale their companies to a million and beyond while creating more freedom and joy!Website:  hannekeantonelli.comLinkedIn: https://www.linkedin.com/in/hannekeantonelli/Resource - Business Acceleration Assessment: https://wJoin my events community for FREE monthly events.I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy. Join the community here! Are you tired of prospects ghosting you? With a Gateway Offer, that won't happen.Over the next Ten Days, we will launch and sell our Gateway Offers with the goal of reaching booked-out status!Join the challenge here.Support the showApply for the Tiny Marketing Club >>> Join the ClubCome tour my digital home :) >>>WebsiteWanna be friends? >>> LinkedInLet's chat every Tuesday! >>> NewsletterCatch the video podcast on YouTube >>>YouTubeJoin my event group for live events >>>Meetup