Tiny Marketing: Marketing and Sales Systems for Independent Consultants Ep 168: From Boring To Buzzing: The 20-Minute Event Rule | Expert Guest Kelley Troia
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We dig into how to keep people engaged from invite to closing song by changing the energy every 20 minutes, setting the tone early, and building memory anchors that stick. Kelly shares creative examples from retreats and executive dinners plus a lightweight way to tap her team’s strategy.
• 20-minute rule to prevent attention decay
• simple swaps from panels to hot seats
• pre-event cadence and first-timer check-ins
• curated intros and executive guest dossiers
• orchestration of energy across long agendas
• team-building that blends constraint and play
• memory anchors tied to venue and audience
• scalable support via the Little Black Book
• links to Kelly’s site and LinkedIn
Make sure to follow Kelly on LinkedIn. Visit clandestine-events.com.
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