Tiny Marketing: Marketing and Sales Systems for Independent Consultants

Send us a textLinkedIn Prospecting Workshop - September 22 @ 12pm CSTApply for the Tiny Marketing ClubLinkedIn | How I hit multi-six figures in year one.Ever wonder why those steady referrals that built your business suddenly dried up? In this episode, I unpack the exact strategy to reignite your referral engine without begging, pestering, or resorting to desperate tactics.After my own journey from relying on past employer referrals to building a sustainable pipeline, I've mapped the patterns that repeatedly work for B2B service businesses. The secret isn't becoming a social media superstar—it's becoming remembered, trusted, and recommended within specific circles where your expertise matters most.Discover the "niche networker" approach that blends strategic community participation with intentional LinkedIn relationship-building. Rather than passively posting content hoping someone notices, learn how to curate your feed with direct prospects, referral partners, and industry peers who can naturally connect you to opportunities. I share how one client went from zero pipeline (and three months away from missing mortgage payments) to a wait list in just six months using these exact methods.The process hinges on three key components: finding the right niche communities where your dream clients already gather, crafting a gateway offer that gives people an easy way to recommend you, and mastering the "magic DM" approach that turns LinkedIn connections into meaningful relationships without being sleazy or salesy.Want to put this into practice? Join my LinkedIn Prospecting Workshop where I'll share the templates, systems and exact approach that generated $94,000 in just 30 days—no paid ads, no spam, no cold calling. Check the show notes for details and keep marketing small but making it big!Join my events community for FREE monthly events.I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy. Join the community here! Are you tired of prospects ghosting you? With a Gateway Offer, that won't happen.Over the next Ten Days, we will launch and sell our Gateway Offers with the goal of reaching booked-out status!Join the challenge here.Support the showApply for the Tiny Marketing Club >>> Join the ClubCome tour my digital home :) >>>WebsiteWanna be friends? >>> LinkedInLet's chat every Tuesday! >>> NewsletterCatch the video podcast on YouTube >>>YouTubeJoin my event group for live events >>>Meetup

Send us a text>> Apply for the Tiny Marketing Club<<Ever wondered why some businesses collect stacks of business cards at events yet generate zero actual business? The difference lies in strategic event marketing that transforms casual connections into qualified leads.Marketing expert Hayley Denker reveals her proven approach to leveraging both hosted and sponsored events for powerful lead generation. Rather than focusing on immediate sales, Haley shares how intentional follow-up systems create natural pathways for attendees to enter your business pipeline. You'll discover why simply collecting contact information isn't enough - and what to do instead.For businesses hosting events, Haley provides tactical advice on expanding your reach beyond existing networks. She shares surprising insights about using Reddit communities and local event calendars to attract qualified prospects without appearing overly promotional. Her creative approach to on-site lead capture - from interactive demos to branded selfie stations - demonstrates how engaging experiences naturally facilitate follow-up conversations.Sponsoring someone else's event? Forget standard logo placement. Haley explains how to negotiate for meaningful engagement opportunities that showcase your brand's unique personality. From signature cocktails with branded elements to specialized workshops, you'll learn how smaller businesses can maximize sponsorship investments without massive budgets.The discussion extends to virtual event strategies, emphasizing how focused segments, interactive elements, and clear pathways to your broader ecosystem maintain engagement in digital environments. Throughout, Haley emphasizes the importance of setting clear objectives and embracing the "silent sell" approach - positioning yourself as an industry expert rather than pushing for immediate conversions.Whether you're looking to host your first lead generation event or maximize your sponsorship ROI, this conversation provides actionable strategies to transform event marketing from a business card collection exercise into a consistent source of qualified leads.Hayley Denker | Website | Join my events community for FREE monthly events.I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy. Join the community here! Are you tired of prospects ghosting you? With a Gateway Offer, that won't happen.Over the next Ten Days, we will launch and sell our Gateway Offers with the goal of reaching booked-out status!Join the challenge here.Support the showApply for the Tiny Marketing Club >>> Join the ClubCome tour my digital home :) >>>WebsiteWanna be friends? >>> LinkedInLet's chat every Tuesday! >>> NewsletterCatch the video podcast on YouTube >>>YouTubeJoin my event group for live events >>>Meetup

Jenna Kimball, a recruiter at Dentsu International, transforms the often daunting world of networking into an exciting game. She shares her journey from shyness to confidence, debunking fears with practical strategies like gamifying networking and using open-ended questions. Jenna emphasizes the magic of the phrase "keep me in mind" to foster connections without pressure. The podcast reveals that third-level contacts can lead to significant opportunities, shifting networking from a self-serving task to a rewarding journey of building meaningful relationships.

Send us a textTired of feeling like you need to choose between making sales and maintaining your integrity? This episode of Tiny Marketing reveals the secret to selling effectively without the pushy tactics that make everyone uncomfortable.Sarah Noelle Black pulls back the curtain on "Silent Selling" – a powerful approach that allows you to upsell naturally without triggering resistance in your audience. The psychology is fascinating: when people sense a hard sell coming, they immediately disengage. But when you build curiosity instead of pressure, they'll often sell themselves on your offer.Discover three game-changing strategies you can implement immediately. First, learn how to create private invitations that feel exclusive and personal, targeting only your most engaged leads. Second, master the art of offer threading – weaving mentions of your services naturally throughout your content instead of saving it all for an awkward pitch at the end. Third, explore how to "slip into the DMs" consensually, moving from public webinar conversations to one-on-one sales opportunities in a way that feels helpful rather than intrusive.Perhaps most valuable is Sarah's insight on nurturing attendees who don't convert immediately. She shares her proven framework for creating email sequences that continue to educate while gently reminding prospects how they can work with you when they're ready. The truth is, most sales happen during the nurture phase, not during your initial presentation.What makes this approach so powerful is how it shifts the dynamic: instead of pushing for a sale, you're creating an environment that makes it easy for prospects to take the next step naturally. Your audience maintains their autonomy while you maintain your integrity – and your conversion rates will likely improve as a result.Ready to transform your sales approach? Head to the show notes to access the complete workshop, workbook, and office hours through the Tiny Marketing Club, starting at just $150.Join my events community for FREE monthly events.I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy. Join the community here! Are you tired of prospects ghosting you? With a Gateway Offer, that won't happen.Over the next Ten Days, we will launch and sell our Gateway Offers with the goal of reaching booked-out status!Join the challenge here.Support the showApply for the Tiny Marketing Club >>> Join the ClubCome tour my digital home :) >>>WebsiteWanna be friends? >>> LinkedInLet's chat every Tuesday! >>> NewsletterCatch the video podcast on YouTube >>>YouTubeJoin my event group for live events >>>Meetup

Explore 39 powerful daily habits that can transform your consulting business in just 90 days. Discover how strategic marketing actions can boost client attraction and pipeline consistency. Learn the importance of micro-offers and gateway offers in drawing in warm leads. Find out how habit stacking and batching can seamlessly integrate into your routine for maximum efficiency. Plus, hear personal success stories that highlight the impact of these proven systems on financial growth and operational optimization.

Send us a textHave you ever had a service experience so good you were actually happy to pay the invoice? That's exactly what happened when I worked with Knapsack Creative for my website redesign—and I was so impressed, I had to get the inside scoop on how they engineered such a seamless client experience.In this revealing conversation with Savannah from Knapsack Creative, we pull back the curtain on the systems and processes that allow their team to build complete Squarespace websites in as little as one day while keeping clients delighted throughout the journey. What emerges is a masterclass in client experience design that any service business can learn from.Savannah walks us through their entire workflow—from the initial fit call to their unique project mapping system that gives clients total clarity on what to expect. We explore how they use Content Snare to make content collection painless, their strict time-blocking approach that makes projects predictable (Tuesdays and Thursdays are exclusively for client work!), and the meticulous documentation that ensures nothing falls through the cracks.The most valuable insights come from understanding how they create what Savannah calls "micro yeses" throughout their process—small alignment points that prevent the dreaded "this isn't what I wanted" moment at project completion. Their collaborative approach keeps clients engaged while maintaining incredible efficiency.Whether you're a solopreneur, agency owner, or in-house marketing leader, you'll find actionable strategies to transform your own client or stakeholder processes. Get ready to steal some seriously good ideas—I know I did! By the end of this episode, you'll understand why thoughtfully designed systems aren't just good for business—they're the secret to creating experiences clients can't stop talking about.Join my events community for FREE monthly events.I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy. Join the community here! Are you tired of prospects ghosting you? With a Gateway Offer, that won't happen.Over the next Ten Days, we will launch and sell our Gateway Offers with the goal of reaching booked-out status!Join the challenge here.Support the showApply for the Tiny Marketing Club >>> Join the ClubCome tour my digital home :) >>>WebsiteWanna be friends? >>> LinkedInLet's chat every Tuesday! >>> NewsletterCatch the video podcast on YouTube >>>YouTubeJoin my event group for live events >>>Meetup

Send us a textStruggling to turn website visitors into customers? The missing piece might be a strategically crafted lead magnet that does more than just collect email addresses.In this workshop replay, I break down my framework for creating lead magnets that actually convert to sales. We dive deep into how your lead magnet should function as the first step in your customer's journey, connecting directly to your gateway offer and signature service. You'll discover why the most effective lead magnets mirror the experience of working with you and how this simple shift can dramatically improve your conversion rates.Beyond just theory, I walk through the exact process for identifying your ideal lead magnet topic, choosing the right format, structuring it effectively, and setting up the technical components for seamless delivery. You'll learn how to use your thank you page as a selling tool and how to promote your lead magnet to reach your ideal clients.What makes this approach different is the focus on strategic alignment. Your lead magnet shouldn't be a standalone piece of content—it should be the first step in a carefully designed journey that leads naturally to your paid offerings.Whether you're creating your first lead magnet or optimizing existing ones, this episode provides the blueprint for transforming your lead generation system from merely collecting emails to consistently creating qualified prospects who understand your value and are ready to buy.Ready to revolutionize your marketing funnel? Listen now, and don't forget to subscribe to Tiny Marketing for more actionable marketing strategies.Join my events community for FREE monthly events.I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy. Join the community here! Are you tired of prospects ghosting you? With a Gateway Offer, that won't happen.Over the next Ten Days, we will launch and sell our Gateway Offers with the goal of reaching booked-out status!Join the challenge here.Support the showApply for the Tiny Marketing Club >>> Join the ClubCome tour my digital home :) >>>WebsiteWanna be friends? >>> LinkedInLet's chat every Tuesday! >>> NewsletterCatch the video podcast on YouTube >>>YouTubeJoin my event group for live events >>>Meetup

Molly Godfrey, co-founder of Build Impact Convert, specializes in LinkedIn growth strategies. She reveals that a focused approach—posting just three times a week—can yield impressive results without constant effort. Molly emphasizes the importance of tailored content for LinkedIn’s professional audience and shares her secret growth hack: maximizing weekly connection requests. By balancing educational content with sales messaging, founders can transform their LinkedIn presence into a passive pipeline of new clients. Authentic storytelling also plays a key role in building trust.

Send us a textJoin the Gateway OfferAre your sales calls leading nowhere? Do potential clients constantly ghost you after you've spent hours crafting the perfect proposal? There's a better way to convert prospects into paying clients, and it starts with implementing a gateway offer.Gateway offers represent a paradigm shift in service-based business sales. Unlike traditional discovery calls that often result in ghosted proposals, a gateway offer provides immediate value while getting you paid for your expertise from the very first interaction. The concept is brilliantly simple: create a low-ticket, high-value offer that gives clients a taste of what working with you is like before they commit to your signature service.As Sarah explains in this episode, the structure of an effective gateway offer includes both a live element (like an interview or assessment) and a deliverable (like a documented strategy or report). This combination builds the crucial know-like-trust factor while demonstrating your expertise in a tangible way. The magic happens when you use this paid discovery process to uncover exactly what the client needs, allowing you to perfectly position your signature offer during the review session.The results speak for themselves. After implementing gateway offers in her business, Sarah was booked out six months in advance within just four months. Even more impressive, she maintains approximately a 75% conversion rate from gateway offers to her high-ticket services. This approach transforms your sales pipeline from unpredictable to reliable while eliminating the frustration of price-shopping clients who waste your time with no intention to buy.Ready to implement this game-changing approach in your business? Sarah walks through everything from designing your gateway offer to pricing, selling, and systematizing the entire process. Whether you're struggling with inconsistent sales or simply looking to optimize your client acquisition, gateway offers provide a win-win solution that respects both your expertise and your clients' need to experience your work before making a bigger commitment.Want to create your own gateway offer? Join Sarah's Gateway Offer Challenge starting August 1st and get 10 days of trainingJoin my events community for FREE monthly events.I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy. Join the community here! Are you tired of prospects ghosting you? With a Gateway Offer, that won't happen.Over the next Ten Days, we will launch and sell our Gateway Offers with the goal of reaching booked-out status!Join the challenge here.Support the showApply for the Tiny Marketing Club >>> Join the ClubCome tour my digital home :) >>>WebsiteWanna be friends? >>> LinkedInLet's chat every Tuesday! >>> NewsletterCatch the video podcast on YouTube >>>YouTubeJoin my event group for live events >>>Meetup

Rich Brooks, president of Flight New Media and founder of the Agents of Change, dives into the art of LinkedIn for B2B marketers. He reveals how to cultivate relationships rather than resort to pushy tactics. Rich stresses the importance of optimizing your profile, building a network, and the concept of consent-based selling—engaging before selling. He shares insights on using video content and the Social Selling Index to elevate visibility and trust. This approach transforms networking from a transactional ordeal into a meaningful connection process.