Tiny Marketing: Marketing and Sales Systems for Independent Consultants

Molly Godfrey, co-founder of Build Impact Convert, specializes in LinkedIn growth strategies. She reveals that a focused approach—posting just three times a week—can yield impressive results without constant effort. Molly emphasizes the importance of tailored content for LinkedIn’s professional audience and shares her secret growth hack: maximizing weekly connection requests. By balancing educational content with sales messaging, founders can transform their LinkedIn presence into a passive pipeline of new clients. Authentic storytelling also plays a key role in building trust.

Send us a textJoin the Gateway OfferAre your sales calls leading nowhere? Do potential clients constantly ghost you after you've spent hours crafting the perfect proposal? There's a better way to convert prospects into paying clients, and it starts with implementing a gateway offer.Gateway offers represent a paradigm shift in service-based business sales. Unlike traditional discovery calls that often result in ghosted proposals, a gateway offer provides immediate value while getting you paid for your expertise from the very first interaction. The concept is brilliantly simple: create a low-ticket, high-value offer that gives clients a taste of what working with you is like before they commit to your signature service.As Sarah explains in this episode, the structure of an effective gateway offer includes both a live element (like an interview or assessment) and a deliverable (like a documented strategy or report). This combination builds the crucial know-like-trust factor while demonstrating your expertise in a tangible way. The magic happens when you use this paid discovery process to uncover exactly what the client needs, allowing you to perfectly position your signature offer during the review session.The results speak for themselves. After implementing gateway offers in her business, Sarah was booked out six months in advance within just four months. Even more impressive, she maintains approximately a 75% conversion rate from gateway offers to her high-ticket services. This approach transforms your sales pipeline from unpredictable to reliable while eliminating the frustration of price-shopping clients who waste your time with no intention to buy.Ready to implement this game-changing approach in your business? Sarah walks through everything from designing your gateway offer to pricing, selling, and systematizing the entire process. Whether you're struggling with inconsistent sales or simply looking to optimize your client acquisition, gateway offers provide a win-win solution that respects both your expertise and your clients' need to experience your work before making a bigger commitment.Want to create your own gateway offer? Join Sarah's Gateway Offer Challenge starting AugJoin my events community for FREE monthly events.I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy. Join the community here! Are you tired of prospects ghosting you? With a Gateway Offer, that won't happen.Over the next Ten Days, we will launch and sell our Gateway Offers with the goal of reaching booked-out status!Join the challenge here.Support the showApply for the Tiny Marketing Club >>> Join the ClubCome tour my digital home :) >>>WebsiteWanna be friends? >>> LinkedInLet's chat every Tuesday! >>> NewsletterCatch the video podcast on YouTube >>>YouTubeJoin my event group for live events >>> Meetup

Rich Brooks, president of Flight New Media and founder of the Agents of Change, dives into the art of LinkedIn for B2B marketers. He reveals how to cultivate relationships rather than resort to pushy tactics. Rich stresses the importance of optimizing your profile, building a network, and the concept of consent-based selling—engaging before selling. He shares insights on using video content and the Social Selling Index to elevate visibility and trust. This approach transforms networking from a transactional ordeal into a meaningful connection process.

Feeling overwhelmed by social media? Discover how to escape the hustle with three powerful client generation strategies. Start with referrals, learning how to create seamless systems that encourage happy clients to recommend you effortlessly. Next, explore strategic partnerships that expand your reach through collaboration. Finally, dive into niche communities where your ideal clients thrive and see why focusing on these smaller networks can lead to significant income growth. Say goodbye to the social media grind and hello to sustainable success!

Discover the secrets behind quickly generating revenue as a consultant without feeling pushy. Learn about the transformative power of bridge offers—high-value services priced at $1,000 or less—that provide an attractive entry point for clients. The framework outlines how to connect with 50 prospects, conduct strategic outreach, and convert prospects into sales. With a structured approach, you could potentially turn an initial $6,000 into a whopping $36,000 by enticing clients to upgrade to premium services after experiencing your expertise.

Discover how to identify potential clients on LinkedIn by spotting those raising their hands for your services. Learn practical strategies to interpret profile views and initiate casual outreach without being intrusive. Explore private DM prompts to find interested parties and connect with engaged followers of content creators. Uncover search hacks to target individuals actively seeking your expertise. Plus, compare tools like LinkedIn Navigator and Apollo to optimize your prospecting, all while emphasizing genuine relationship-building for effective client acquisition.

Send us a text>> Get notified for The Bestseller Experiment <<Marketing should work anywhere—but does it really? I put this challenge to the ultimate test by writing and launching a contemporary romance novel under a completely new pen name, with zero audience, zero borrowed credibility, and no marketing shortcuts.The Bestseller Experiment is my new spinoff podcast that takes you behind the scenes of what happens when a professional marketer attempts to sell fiction from absolute scratch. Rather than hypotheticals or vague advice, I'm documenting every step of my real-world book marketing journey—both the spectacular wins and the humbling failures.Just 10 days after launching my debut novel, the results surprised even me. Without spending a penny on advertising, I hit the top 10 in my Amazon category, maintained consistent daily sales, received over 30 reviews averaging 4.7 stars, and secured pre-orders for upcoming sequels. But more valuable than these metrics are the lessons learned through methodical experimentation.>> Strings Attached by Sera Elly <<Season one launches this July and will reveal exactly how I gained my first 100 readers, which platforms delivered unexpected success (TikTok was a game-changer), which strategies completely bombed, how I secured bookish media coverage, and the planning tools that kept everything on track. Season two follows in November, documenting my October book release with refined strategies based on these initial insights.Whether you're a writer looking to market your work, a business owner launching a new venture, or simply fascinated by marketing psychology when building from zero, this podcast offers a transparent look at growth marketing without an established audience. Subscribe now through the show notes to join me on this journey and be first to know when new episodes drop.Join my events community for FREE monthly events.I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy. Join the community here!Support the showApply for the Tiny Marketing Club >>> Join the ClubCome tour my digital home :) >>>WebsiteWanna be friends? >>> LinkedInLet's chat every Tuesday! >>> NewsletterCatch the video podcast on YouTube >>>YouTubeJoin my event group for live events >>> Meetup

Discover how to avoid the feast-or-famine cycle in your service business with four proven client acquisition funnels. Learn to harness the power of the End of Year Biz Dev Blitz for Q4, and use the Mic to Money strategy to convert listeners into leads. Unleash LinkedIn Magic to connect with warm prospects and build relationships that matter. Plus, explore the Niche Networker habit that keeps you memorable. These tactics focus on relationship-building, ensuring your pipeline stays full and thriving.

Send us a textReady to ditch the polished marketing playbook and dive into strategies that actually work? The Uncut Summer Series has returned to Tiny Marketing, bringing you 12 weeks of raw, unfiltered content straight from the trenches of successful marketing practices.Think of it as your all-access backstage pass to marketing wisdom. Every other week, you'll get the complete audio from my live training sessions—the same ones clients pay to attend—with all the spontaneous Q&As, real-time problem solving, and unscripted moments intact. We're talking about the strategies that move the needle right now: streamlined tech stacks that work while you sleep, launching video podcasts that amplify your message, lead generation that doesn't require dancing for algorithms, and funnel systems specifically designed for booking one-to-one services (not just courses!).Between these live sessions, we're rewinding to the most impactful episodes from the past five years—the ones that made listeners pull over to take notes, the conversations that sparked breakthroughs and filled my inbox with "this changed everything" messages. Summer gives us that perfect liminal space where client work naturally slows, creating room to think strategically and implement meaningfully. Whether you're an independent consultant battling the feast-or-famine cycle or a small business owner seeking marketing that feels authentic, this series delivers value without the fluff. No ticket required for this summer tour—just hit play and let's build a sales pipeline that works consistently while feeling completely aligned with who you are.Join my events community for FREE monthly events.I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy. Join the community here!Support the showApply for the Tiny Marketing Club >>> Join the ClubCome tour my digital home :) >>>WebsiteWanna be friends? >>> LinkedInLet's chat every Tuesday! >>> NewsletterCatch the video podcast on YouTube >>>YouTubeJoin my event group for live events >>> Meetup

Feeling trapped in endless sales calls? Discover how one consultant transformed her sales process by aligning it with her natural style. Learn about a five-part framework that filters leads, ensures mutually beneficial conversations, and structures sales chats as 'business therapy.' Uncover the magic of a gateway offer that builds trust while saving the details for later. Embrace an energetic sales system that honors your unique strengths, making client attraction feel effortless and revitalizing.