Ep 153: Turning In-Person Connections into Qualified Leads: A Deep Dive with Hayley Denker

Send us a text

>> Apply for the Tiny Marketing Club<<

Ever wondered why some businesses collect stacks of business cards at events yet generate zero actual business? The difference lies in strategic event marketing that transforms casual connections into qualified leads.

Marketing expert Hayley Denker reveals her proven approach to leveraging both hosted and sponsored events for powerful lead generation. Rather than focusing on immediate sales, Haley shares how intentional follow-up systems create natural pathways for attendees to enter your business pipeline. You'll discover why simply collecting contact information isn't enough - and what to do instead.

For businesses hosting events, Haley provides tactical advice on expanding your reach beyond existing networks. She shares surprising insights about using Reddit communities and local event calendars to attract qualified prospects without appearing overly promotional. Her creative approach to on-site lead capture - from interactive demos to branded selfie stations - demonstrates how engaging experiences naturally facilitate follow-up conversations.

Sponsoring someone else's event? Forget standard logo placement. Haley explains how to negotiate for meaningful engagement opportunities that showcase your brand's unique personality. From signature cocktails with branded elements to specialized workshops, you'll learn how smaller businesses can maximize sponsorship investments without massive budgets.

The discussion extends to virtual event strategies, emphasizing how focused segments, interactive elements, and clear pathways to your broader ecosystem maintain engagement in digital environments. Throughout, Haley emphasizes the importance of setting clear objectives and embracing the "silent sell" approach - positioning yourself as an industry expert rather than pushing for immediate conversions.

Whether you're looking to host your first lead generation event or maximize your sponsorship ROI, this conversation provides actionable strategies to transform event marketing from a business card collection exercise into a consistent source of qualified leads.

Hayley Denker | Website |

Join my events community for FREE monthly events.

I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy.

Join the community here!

Are you tired of prospects ghosting you? With a Gateway Offer, that won't happen.

Over the next Ten Days, we will launch and sell our Gateway Offers with the goal of reaching booked-out status!

Join the challenge here.

Support the show

Apply for the Tiny Marketing Club >>> Join the Club
Come tour my digital home :) >>>Website
Wanna be friends? >>> LinkedIn
Let's chat every Tuesday! >>> Newsletter
Catch the video podcast on YouTube >>>YouTube
Join my event group for live events >>> Meetup