Tiny Marketing: Marketing and Sales Systems for Independent Consultants Ep 156: Cold Outreach Is Dead: Why Relationship-Building Matters on LinkedIn
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Sep 28, 2025 Cold outreach is losing its impact—building relationships is now essential for B2B success. Discover a three-step LinkedIn DM approach to warm leads: start with a connection request, explore their challenges, and extend a soft offer. Engage with prospects by commenting on their content before moving to direct messages. Aim for short, friendly calls to foster connections and let prospects express their interest. A daily commitment of just 15 minutes on LinkedIn can significantly boost your prospecting efforts!
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Client Sending 10,000 Cold Emails
- Sarah recounts a client whose salesperson sent 10,000 cold emails with no results.
- She attributes the failure to skipping the warming-up relationship phase before pitching offers.
Warming Beats Cold Outreach
- Cold outreach fails because prospects need a warming period before offers are pitched.
- Building relationships first increases response and conversion rates on LinkedIn.
Book Signing and Workshop Marathon
- Sarah describes a busy week including a sold-out book signing and back-to-back workshops.
- She explains the exhaustion led to her being sick but still sharing the workshop clip.