Ep 156: Cold Outreach Is Dead: Why Relationship-Building Matters on LinkedIn
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Sep 28, 2025
Cold outreach is losing its impact—building relationships is now essential for B2B success. Discover a three-step LinkedIn DM approach to warm leads: start with a connection request, explore their challenges, and extend a soft offer. Engage with prospects by commenting on their content before moving to direct messages. Aim for short, friendly calls to foster connections and let prospects express their interest. A daily commitment of just 15 minutes on LinkedIn can significantly boost your prospecting efforts!
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Client Sending 10,000 Cold Emails
Sarah recounts a client whose salesperson sent 10,000 cold emails with no results.
She attributes the failure to skipping the warming-up relationship phase before pitching offers.
insights INSIGHT
Warming Beats Cold Outreach
Cold outreach fails because prospects need a warming period before offers are pitched.
Building relationships first increases response and conversion rates on LinkedIn.
question_answer ANECDOTE
Book Signing and Workshop Marathon
Sarah describes a busy week including a sold-out book signing and back-to-back workshops.
She explains the exhaustion led to her being sick but still sharing the workshop clip.
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In this episode, I share the most common mistake B2B businesses make with LinkedIn prospecting: skipping the warming-up period before pitching offers. I provide a clip from my recent LinkedIn prospecting workshop that details my three-step approach to deepening connections and converting leads without feeling salesy.
• Most businesses fail by sending cold outreach without building relationships first • The effective three-step LinkedIn DM approach: connection DM, problem exploration, and soft offer • Problem exploration involves asking about specific challenges and relating to your experience • The soft offer extends an invitation to connect further to discuss their challenges • Consistency is key—just 15 minutes daily on LinkedIn can transform your prospecting results • Warm leads by commenting on content before moving to DM conversations • Have your "ask" and "give" prepared before connection calls to create natural follow-up opportunities
Want the full LinkedIn prospecting workshop with templates and scripts? Head to the show notes page to purchase the complete course. Follow me on LinkedIn (Sarah Noel Block) with any questions!
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