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In this episode, I share the most common mistake B2B businesses make with LinkedIn prospecting: skipping the warming-up period before pitching offers. I provide a clip from my recent LinkedIn prospecting workshop that details my three-step approach to deepening connections and converting leads without feeling salesy.
• Most businesses fail by sending cold outreach without building relationships first
• The effective three-step LinkedIn DM approach: connection DM, problem exploration, and soft offer
• Problem exploration involves asking about specific challenges and relating to your experience
• The soft offer extends an invitation to connect further to discuss their challenges
• Consistency is key—just 15 minutes daily on LinkedIn can transform your prospecting results
• Warm leads by commenting on content before moving to DM conversations
• Have your "ask" and "give" prepared before connection calls to create natural follow-up opportunities
Want the full LinkedIn prospecting workshop with templates and scripts? Head to the show notes page to purchase the complete course. Follow me on LinkedIn (Sarah Noel Block) with any questions!
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