Tiny Marketing: Marketing and Sales Systems for Independent Consultants Ep 160: How A Low-Risk Offer Can Cut Your Sales Cycle In Half
Click Here to join the Gateway Offer Mission. << Expires October 30, 2025.
What if your next client didn’t need convincing, just clarity? We walk through the gateway offer model that gets you paid to diagnose, builds trust across the buying committee, and turns the final decision into a simple next step. Instead of free discovery calls and bloated proposals, you’ll learn how to package interviews, a focused roadmap, and a short review session into a two-week container that proves value fast and removes risk for everyone.
We start by breaking down the hidden cost of the traditional sales process: thin discovery, speculative proposals, and a six to eight-week on-ramp where you figure things out on the client’s dime. Then we map the three-part gateway offer: stakeholder interviews that surface goals and constraints, a concise strategy or audit that prioritizes quick wins, and a review call designed for clarity, not pressure. You’ll hear how sending the plan 24 hours ahead sparks better questions, why using stakeholder quotes in your recommendations creates instant alignment, and how to draw out silent objections so you leave with consensus instead of confusion.
We also dig into pricing and positioning. A sub-$1,000 “why not” offer is easy to approve and creates momentum without setting off procurement alarms. You’ll learn how to present scope without scope creep, outline a 90-day plan that feels actionable, and introduce execution options that make yes the obvious next move. Concerned they’ll shop your strategy? We explain why it rarely happens when you co-create with stakeholders and demonstrate value in the room. Most buyers either hand you the keys or implement internally—both outcomes strengthen your pipeline and reputation.
Ready to cut your sales cycle and convert with confidence? Join the Gateway Offer mission to build your own irresistible offer, complete with live support, an AI assistant, and weekly micro tasks that take you from idea to closed deal. Subscribe, share this with a friend who hates selling, and tell us: what quick win would your buyers pay for tomorrow?
Join my events community for FREE monthly events.
I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy.
Join the community here!
Apply for the Tiny Marketing Club >>> Join the Club
Come tour my digital home :) >>>Website
Wanna be friends? >>> LinkedIn
Let's chat every Tuesday! >>> Newsletter
Catch the video podcast on YouTube >>>YouTube
Join my event group for live events >>>Meetup