Tiny Marketing: Marketing and Sales Systems for Independent Consultants Ep 158: From Pop-Up Offers to Productized Tiers: A Solo Consultant’s Guide to Scale with Less Stress
We answer seven rapid‑fire questions solo consultants ask most: how to run cold outreach without being spammy, what to delegate first, how to productize pricing, how to start biz dev without selling, when to hire, how to test ideas fast, and how to keep clients focused. We share scripts, signals, and simple systems to help you protect your time, grow profit, and scale with less stress.
• LinkedIn cold outreach using a simple connection note and warming signals
• Delegation via an Eisenhower‑style approach to offload low‑skill, high‑drag tasks
• Productized offers with three tiers and a middle anchor focused on outcomes
• Business development through niche communities and LinkedIn relationship building
• Gateway offers with “hell yes” pricing to reduce friction and convert faster
• When to hire operational and delivery support based on capacity pain
• Validating ideas with a wait list and seven‑day pop‑up offers
• Scope control using documented priorities, milestones and stakeholder sign‑off
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