Tiny Marketing: Marketing and Sales Systems for Independent Consultants Ep 157: Design the first yes: a tiny offer that sets up the big result
Oct 5, 2025
Learn how to create gateway offers that serve as your clients' first paid steps, proving value while establishing trust. Discover the three key traits of a strong gateway: repeatability, alignment, and preparation for future work. Explore various effective formats like audits and mini-workshops. Get insights on pricing strategies and packaging, including catchy names and clear descriptions. Uncover upsell tactics and systematization strategies to streamline your process for successful marketing.
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Make Discovery A Paid Offer
- Turn your discovery and onboarding work into a paid, low-ticket gateway offer to prove value quickly.
- Charge for the initial deliverable so prospects get something actionable and you avoid unpaid proposals.
Gateway Offers Filled Her Pipeline
- Sarah Noel Block shares that after adopting gateway offers she was booked six months out within four months.
- That shift created a sustained waitlist and fuller pipeline for her business.
Three Traits Of A Strong Gateway
- Build gateway offers that are templatized, aligned with your core service, and prepare clients for the main work.
- Use repeatable templates and audits so you don't reinvent the wheel each time.