Tiny Marketing: Marketing and Sales Systems for Independent Consultants

Explore 39 powerful daily habits that can transform your consulting business in just 90 days. Discover how strategic marketing actions can boost client attraction and pipeline consistency. Learn the importance of micro-offers and gateway offers in drawing in warm leads. Find out how habit stacking and batching can seamlessly integrate into your routine for maximum efficiency. Plus, hear personal success stories that highlight the impact of these proven systems on financial growth and operational optimization.

Send us a textHave you ever had a service experience so good you were actually happy to pay the invoice? That's exactly what happened when I worked with Knapsack Creative for my website redesign—and I was so impressed, I had to get the inside scoop on how they engineered such a seamless client experience.In this revealing conversation with Savannah from Knapsack Creative, we pull back the curtain on the systems and processes that allow their team to build complete Squarespace websites in as little as one day while keeping clients delighted throughout the journey. What emerges is a masterclass in client experience design that any service business can learn from.Savannah walks us through their entire workflow—from the initial fit call to their unique project mapping system that gives clients total clarity on what to expect. We explore how they use Content Snare to make content collection painless, their strict time-blocking approach that makes projects predictable (Tuesdays and Thursdays are exclusively for client work!), and the meticulous documentation that ensures nothing falls through the cracks.The most valuable insights come from understanding how they create what Savannah calls "micro yeses" throughout their process—small alignment points that prevent the dreaded "this isn't what I wanted" moment at project completion. Their collaborative approach keeps clients engaged while maintaining incredible efficiency.Whether you're a solopreneur, agency owner, or in-house marketing leader, you'll find actionable strategies to transform your own client or stakeholder processes. Get ready to steal some seriously good ideas—I know I did! By the end of this episode, you'll understand why thoughtfully designed systems aren't just good for business—they're the secret to creating experiences clients can't stop talking about.My Booked Out Blueprint starts with a private 45-minute interview where I learn your business, your goals, and what’s actually holding you back. From that, I create a custom roadmap showing your best route to booked out—no fluff, just clarity. It’s $397, and if you move forward into Booked Out in Six, that $397 is fully credited. Book Yours Here. Are you tired of prospects ghosting you? With a Gateway Offer, that won't happen.Over the next Ten Days, we will launch and sell our Gateway Offers with the goal of reaching booked-out status!Join the challenge here. Join my events community for FREE monthly events.I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy. Join the community here!Support the showSchedule a Booked-out Blueprint >>> Schedule.Come tour my digital home :) >>>WebsiteWanna be friends? >>> LinkedInLet's chat every Tuesday! >>> NewsletterCatch the video podcast on YouTube >>>YouTubeJoin my event group for live events >>>Meetup

Send us a textStruggling to turn website visitors into customers? The missing piece might be a strategically crafted lead magnet that does more than just collect email addresses.In this workshop replay, I break down my framework for creating lead magnets that actually convert to sales. We dive deep into how your lead magnet should function as the first step in your customer's journey, connecting directly to your gateway offer and signature service. You'll discover why the most effective lead magnets mirror the experience of working with you and how this simple shift can dramatically improve your conversion rates.Beyond just theory, I walk through the exact process for identifying your ideal lead magnet topic, choosing the right format, structuring it effectively, and setting up the technical components for seamless delivery. You'll learn how to use your thank you page as a selling tool and how to promote your lead magnet to reach your ideal clients.What makes this approach different is the focus on strategic alignment. Your lead magnet shouldn't be a standalone piece of content—it should be the first step in a carefully designed journey that leads naturally to your paid offerings.Whether you're creating your first lead magnet or optimizing existing ones, this episode provides the blueprint for transforming your lead generation system from merely collecting emails to consistently creating qualified prospects who understand your value and are ready to buy.Ready to revolutionize your marketing funnel? Listen now, and don't forget to subscribe to Tiny Marketing for more actionable marketing strategies.My Booked Out Blueprint starts with a private 45-minute interview where I learn your business, your goals, and what’s actually holding you back. From that, I create a custom roadmap showing your best route to booked out—no fluff, just clarity. It’s $397, and if you move forward into Booked Out in Six, that $397 is fully credited. Book Yours Here. Are you tired of prospects ghosting you? With a Gateway Offer, that won't happen.Over the next Ten Days, we will launch and sell our Gateway Offers with the goal of reaching booked-out status!Join the challenge here. Join my events community for FREE monthly events.I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy. Join the community here!Support the showSchedule a Booked-out Blueprint >>> Schedule.Come tour my digital home :) >>>WebsiteWanna be friends? >>> LinkedInLet's chat every Tuesday! >>> NewsletterCatch the video podcast on YouTube >>>YouTubeJoin my event group for live events >>>Meetup

Molly Godfrey, co-founder of Build Impact Convert, specializes in LinkedIn growth strategies. She reveals that a focused approach—posting just three times a week—can yield impressive results without constant effort. Molly emphasizes the importance of tailored content for LinkedIn’s professional audience and shares her secret growth hack: maximizing weekly connection requests. By balancing educational content with sales messaging, founders can transform their LinkedIn presence into a passive pipeline of new clients. Authentic storytelling also plays a key role in building trust.

Send us a textJoin the Gateway OfferAre your sales calls leading nowhere? Do potential clients constantly ghost you after you've spent hours crafting the perfect proposal? There's a better way to convert prospects into paying clients, and it starts with implementing a gateway offer.Gateway offers represent a paradigm shift in service-based business sales. Unlike traditional discovery calls that often result in ghosted proposals, a gateway offer provides immediate value while getting you paid for your expertise from the very first interaction. The concept is brilliantly simple: create a low-ticket, high-value offer that gives clients a taste of what working with you is like before they commit to your signature service.As Sarah explains in this episode, the structure of an effective gateway offer includes both a live element (like an interview or assessment) and a deliverable (like a documented strategy or report). This combination builds the crucial know-like-trust factor while demonstrating your expertise in a tangible way. The magic happens when you use this paid discovery process to uncover exactly what the client needs, allowing you to perfectly position your signature offer during the review session.The results speak for themselves. After implementing gateway offers in her business, Sarah was booked out six months in advance within just four months. Even more impressive, she maintains approximately a 75% conversion rate from gateway offers to her high-ticket services. This approach transforms your sales pipeline from unpredictable to reliable while eliminating the frustration of price-shopping clients who waste your time with no intention to buy.Ready to implement this game-changing approach in your business? Sarah walks through everything from desigMy Booked Out Blueprint starts with a private 45-minute interview where I learn your business, your goals, and what’s actually holding you back. From that, I create a custom roadmap showing your best route to booked out—no fluff, just clarity. It’s $397, and if you move forward into Booked Out in Six, that $397 is fully credited. Book Yours Here. Are you tired of prospects ghosting you? With a Gateway Offer, that won't happen.Over the next Ten Days, we will launch and sell our Gateway Offers with the goal of reaching booked-out status!Join the challenge here. Join my events community for FREE monthly events.I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy. Join the community here!Support the showSchedule a Booked-out Blueprint >>> Schedule.Come tour my digital home :) >>>WebsiteWanna be friends? >>> LinkedInLet's chat every Tuesday! >>> NewsletterCatch the video podcast on YouTube >>>YouTubeJoin my event group for live events >>>Meetup

Rich Brooks, president of Flight New Media and founder of the Agents of Change, dives into the art of LinkedIn for B2B marketers. He reveals how to cultivate relationships rather than resort to pushy tactics. Rich stresses the importance of optimizing your profile, building a network, and the concept of consent-based selling—engaging before selling. He shares insights on using video content and the Social Selling Index to elevate visibility and trust. This approach transforms networking from a transactional ordeal into a meaningful connection process.

Feeling overwhelmed by social media? Discover how to escape the hustle with three powerful client generation strategies. Start with referrals, learning how to create seamless systems that encourage happy clients to recommend you effortlessly. Next, explore strategic partnerships that expand your reach through collaboration. Finally, dive into niche communities where your ideal clients thrive and see why focusing on these smaller networks can lead to significant income growth. Say goodbye to the social media grind and hello to sustainable success!

Discover the secrets behind quickly generating revenue as a consultant without feeling pushy. Learn about the transformative power of bridge offers—high-value services priced at $1,000 or less—that provide an attractive entry point for clients. The framework outlines how to connect with 50 prospects, conduct strategic outreach, and convert prospects into sales. With a structured approach, you could potentially turn an initial $6,000 into a whopping $36,000 by enticing clients to upgrade to premium services after experiencing your expertise.

Discover how to identify potential clients on LinkedIn by spotting those raising their hands for your services. Learn practical strategies to interpret profile views and initiate casual outreach without being intrusive. Explore private DM prompts to find interested parties and connect with engaged followers of content creators. Uncover search hacks to target individuals actively seeking your expertise. Plus, compare tools like LinkedIn Navigator and Apollo to optimize your prospecting, all while emphasizing genuine relationship-building for effective client acquisition.

Send us a text>> Get notified for The Bestseller Experiment <<Marketing should work anywhere—but does it really? I put this challenge to the ultimate test by writing and launching a contemporary romance novel under a completely new pen name, with zero audience, zero borrowed credibility, and no marketing shortcuts.The Bestseller Experiment is my new spinoff podcast that takes you behind the scenes of what happens when a professional marketer attempts to sell fiction from absolute scratch. Rather than hypotheticals or vague advice, I'm documenting every step of my real-world book marketing journey—both the spectacular wins and the humbling failures.Just 10 days after launching my debut novel, the results surprised even me. Without spending a penny on advertising, I hit the top 10 in my Amazon category, maintained consistent daily sales, received over 30 reviews averaging 4.7 stars, and secured pre-orders for upcoming sequels. But more valuable than these metrics are the lessons learned through methodical experimentation.>> Strings Attached by Sera Elly <<Season one launches this July and will reveal exactly how I gained my first 100 readers, which platforms delivered unexpected success (TikTok was a game-changer), which strategies completely bombed, how I secured bookish media coverage, and the planning tools that kept everything on track. Season two follows in November, documenting my October book release with refined strategies based on these initial insights.Whether you're a writer looking to market your work, a business owner launching a new venture, or simply fascinated by marketing psychology when building from zero, this podcast offers a transpareMy Booked Out Blueprint starts with a private 45-minute interview where I learn your business, your goals, and what’s actually holding you back. From that, I create a custom roadmap showing your best route to booked out—no fluff, just clarity. It’s $397, and if you move forward into Booked Out in Six, that $397 is fully credited. Book Yours Here. Join my events community for FREE monthly events.I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy. Join the community here!Support the showSchedule a Booked-out Blueprint >>> Schedule.Come tour my digital home :) >>>WebsiteWanna be friends? >>> LinkedInLet's chat every Tuesday! >>> NewsletterCatch the video podcast on YouTube >>>YouTubeJoin my event group for live events >>>Meetup