Tiny Marketing: Marketing and Sales Systems for Independent Consultants

In this discussion, Sweta Govani, founder of Happy Paying Customers and a veteran in marketing for tech startups, shares her insights on building a business that resonates. She reveals her transformative journey from endless sales calls to attracting clients who seek her expertise. Sweta introduces her "Dream Project Method," emphasizing the importance of identifying the ideal customer by analyzing past successful projects. Her three-part framework helps listeners define their niche, clarify their solutions, and understand why clients should choose them, paving the way for targeted business growth.

Send us a textThe economic warning signs are everywhere, and if your accountant is anything like mine, they're already hitting the panic button. But before you slash your prices or cut your marketing budget, take a deep breath. This episode brings together a powerhouse panel of experts to help you not just survive but potentially thrive during economic uncertainty.What if I told you that recessions actually make millionaires? It sounds counterintuitive, but when everyone else retreats, those who strategically advance can capture significant market share. Our panel dives into why discounting is the wrong move when your costs are increasing, and why marketing is the absolute last thing you should cut (spoiler: cutting marketing creates a 90-day countdown to pipeline drought).We explore practical strategies for improving cash flow management, including shifting from monthly to weekly financial analysis, optimizing payment terms, and conducting strategic audits of your offers to identify what truly generates profit. You'll learn how to repackage your services into more digestible pieces without sacrificing value, and why this might be the perfect moment to actually raise prices by enhancing perceived value.Perhaps most valuable is our discussion on maintaining strong customer relationships during uncertainty. Being the "steady hand" that guides clients through turbulent times isn't just good service—it's a competitive advantage that builds lasting loyalty and referrals.Whether you're feeling the economic pinch already or preparing for what might come, these actionable strategies will help you build a more recession-resistant business. Subscribe now and join the Tiny Marketing community where we're helping B2B service providers do more with less—because sometimes the smallest, most focused actions create the biggest results.Join my events community for FREE monthly events.I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy. Join the community here! Are you tired of prospects ghosting you? With a Gateway Offer, that won't happen.Over the next Ten Days, we will launch and sell our Gateway Offers with the goal of reaching booked-out status!Join the challenge here.Support the showApply for the Tiny Marketing Club >>> Join the ClubCome tour my digital home :) >>>WebsiteWanna be friends? >>> LinkedInLet's chat every Tuesday! >>> NewsletterCatch the video podcast on YouTube >>>YouTubeJoin my event group for live events >>> Meetup

Join Tracy Beavers, a business and sales coach from Little Rock and founder of Tracy Beavers Coaching, as she reveals innovative strategies for building an email list from scratch. Discover how to specialize on one platform, create engaging lead magnets, and reverse-engineer freebies from your paid offerings. Tracy shares her secret to growing a Facebook group effortlessly through authentic engagement in existing communities. Learn how to attract your ideal clients and maximize your online visibility without being glued to social media!

Send us a textJoin Tiny Marketing ClubORThe Video Podcasting SprintReady to transform your marketing approach and build genuine connections with your audience? Discover how video podcasting can become your most powerful growth engine.Video podcasting isn't just another content format—it's the ultimate marketing flywheel for B2B service providers. When you create a single episode, you're simultaneously generating long-form content for YouTube, short clips for social media, audio for podcast platforms, and quotable moments for newsletters and sales pages. The distribution potential is extraordinary, allowing you to reach your audience wherever they consume content.What makes video podcasting particularly effective is its trust-building power. When potential clients see your face and hear you share valuable insights week after week, they develop a relationship with you before you ever speak directly. This fundamentally changes your sales conversations—instead of convincing prospects of your expertise, you'll find them already sold on your knowledge and personality, ready to discuss logistics rather than qualifications.We're launching an exclusive six-week sprint where you'll develop your show concept, set up your recording equipment (without breaking the bank), outline compelling episodes, create systematic repurposing workflows, and publish your first episode with a proper promotion plan. Whether you join through the Tiny Marketing Club membership or as a standalone participant for $1,500, you'll walk away with a powerful marketing asset that builds your brand and sales pipeline simultaneously. Visit hellotinymarketing.com today to secure your spot before we begin—your audience is waiting to hear what you have to say!Join my events community for FREE monthly events.I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy. Join the community here!Support the showApply for the Tiny Marketing Club >>> Join the ClubCome tour my digital home :) >>>WebsiteWanna be friends? >>> LinkedInLet's chat every Tuesday! >>> NewsletterCatch the video podcast on YouTube >>>YouTubeJoin my event group for live events >>> Meetup

In this insightful conversation, Brooke Greening, co-owner of Building Momentum Resources and a relationship-based selling expert, reveals her SERVICE framework to transform awkward sales pitches into meaningful dialogues. She emphasizes the importance of preparation and active listening, advising against winging it on sales calls. Brooke shares strategies to uncover clients’ true motivations and offers practical tips for establishing clear follow-up steps, thereby boosting confidence and closing rates. This episode is a must-listen for anyone intimidated by sales!

In this insightful discussion, guest Caitlin Lang, founder of Liquid Form Design, shares her expertise in crafting compelling web copy tailored for women-owned service businesses. She highlights critical messaging mistakes that hinder conversion and emphasizes the importance of addressing client pain points. Caitlin unveils effective strategies for structuring website content, utilizing testimonials, and harnessing AI as a supportive tool for refining messaging. Listeners learn how to connect emotionally with their audience to transform their websites into powerful sales tools.

Send us a textJoin the Sprint!Ready to transform your business in just 30 days? The results speak for themselves—members booking out six months in advance and securing five days of client work every single week. These aren't pipe dreams; they're the actual outcomes from people who've committed to focused marketing sprints with expert guidance.For a limited time, I'm offering something special: a 30-day marketing sprint designed specifically for B2B service providers who need to make significant progress quickly. Maybe you're on the fence about joining the full Tiny Marketing Club, or perhaps you just need a concentrated boost to get past a specific hurdle. Either way, this sprint delivers exactly what you need.We start with a Strategic Spark session—60-90 minutes where I dive deep into your business, then craft a custom marketing and sales system built around your available time, resources, and unique strengths. Then comes the magic: 30 days of direct implementation support where I'm literally in your pocket via DM. Preparing for a crucial sales call? Message me for strategy. Need to fill a dried-up pipeline fast? I'll guide you through the exact steps. Struggling with visibility beyond referrals? We'll build content that earns trust before prospects ever speak with you.This sprint is your opportunity to nail messaging that resonates, launch offers that sell, rebuild momentum, close more deals, and create sustainable growth. Whether you're building buzz, reactivating leads, or staging a comeback, we'll turn your marketing aspirations into revenue reality. But don't wait—this opportunity closes April 14th at midnight. Ready to make your next 30 days truly count? The link to join is below. Let's sprint together and watch your business transform.Join my events community for FREE monthly events.I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy. Join the community here!Support the showApply for the Tiny Marketing Club >>> Join the ClubCome tour my digital home :) >>>WebsiteWanna be friends? >>> LinkedInLet's chat every Tuesday! >>> NewsletterCatch the video podcast on YouTube >>>YouTubeJoin my event group for live events >>> Meetup

Send us a textDownload Katie's Messaging Pivot Playbook.Ready to evolve your business but worried about confusing your audience? Katie Lantukh from Murphy Marketing joins Sarah to tackle one of the most challenging aspects of business growth: pivoting your messaging when your services or focus changes."People are very flexible with how they log you in their system," Katie shares, offering reassurance to entrepreneurs feeling stuck in their previous positioning. Drawing from her own experience transitioning from serving mom course creators to IT and cybersecurity clients, Katie provides practical guidance for communicating shifts in your business focus without alienating your audience.The conversation dives deep into testing strategies before fully committing to new messaging. Sarah reveals her method of gradually creating content on LinkedIn to gauge interest, while Katie recommends updating your headline and creating a consistent "super signature" for your posts. Both approaches allow you to explore new territories without the risk of a complete rebrand.For entrepreneurs juggling multiple passions or service offerings, Katie suggests finding the overlapping qualities in your audience—the center of the Venn diagram—to create messaging that resonates across different segments. This might involve crafting an "offer staircase" that serves clients at various stages of their journey while maintaining a cohesive brand story.Whether you're transitioning from done-for-you services to strategy, switching industries, or simply refining your focus, this episode provides actionable steps to evolve your messaging alongside your business. Katie's parting advice? "Start small. You don't have to delete everything if you want to experiment with something new." Download Katie's free Messaging Pivot Playbook through the link in our show notes and take your first step toward messaging that truly reflects where your business is heading.Join my events community for FREE monthly events.I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy. Join the community here! Are you tired of prospects ghosting you? With a Gateway Offer, that won't happen.Over the next Ten Days, we will launch and sell our Gateway Offers with the goal of reaching booked-out status!Join the challenge here.Support the showApply for the Tiny Marketing Club >>> Join the ClubCome tour my digital home :) >>>WebsiteWanna be friends? >>> LinkedInLet's chat every Tuesday! >>> NewsletterCatch the video podcast on YouTube >>>YouTubeJoin my event group for live events >>> Meetup

Discover how solo consultants can break the cycle of feast-or-famine by implementing a focused two-week sales sprint. This approach emphasizes practical lead generation without the need for a team, targeting past clients and niche communities. Learn to create reusable follow-up templates and streamline booking processes, transforming casual conversations into clients. With a focus on sustainable, low-tech strategies, this framework ensures you can market effectively while managing client work seamlessly.

Send us a textI pull back the curtain on the magic behind Tiny Marketing Club's one-to-one support system and how it transforms the way solo business owners approach their marketing. This unique membership provides direct access to me as your fractional marketing director, offering personalized guidance when you need it most.• Bi-weekly office hours function like CMO check-ins where you can drop in via Google Meet to ask marketing questions, get feedback, or even technical assistance• Monthly Monday Morning Marketing co-working sessions provide structured time to complete your marketing tasks with expert guidance just a question away• Direct messaging access gives you 24-7 support for quick questions, subject line reviews, or strategy clarification• Loom video reviews offer professional analysis of your landing pages, emails, and marketing materials before they go live• Personal support extends to sales call preparation, campaign planning, and the confidence-building you need when marketing feels overwhelmingReady to stop guessing your way through marketing? Join the Tiny Marketing Club at sarahnoelblockcom/club or DM me on LinkedIn for more information.Join my events community for FREE monthly events.I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy. Join the community here!Support the showApply for the Tiny Marketing Club >>> Join the ClubCome tour my digital home :) >>>WebsiteWanna be friends? >>> LinkedInLet's chat every Tuesday! >>> NewsletterCatch the video podcast on YouTube >>>YouTubeJoin my event group for live events >>> Meetup