Tiny Marketing: Marketing and Sales Systems for Independent Consultants Ep 146: Stop Writing Proposals Nobody Reads and Start Selling Gateway Offers
Are your sales calls leading nowhere? Do potential clients constantly ghost you after you've spent hours crafting the perfect proposal? There's a better way to convert prospects into paying clients, and it starts with implementing a gateway offer.
Gateway offers represent a paradigm shift in service-based business sales. Unlike traditional discovery calls that often result in ghosted proposals, a gateway offer provides immediate value while getting you paid for your expertise from the very first interaction. The concept is brilliantly simple: create a low-ticket, high-value offer that gives clients a taste of what working with you is like before they commit to your signature service.
As Sarah explains in this episode, the structure of an effective gateway offer includes both a live element (like an interview or assessment) and a deliverable (like a documented strategy or report). This combination builds the crucial know-like-trust factor while demonstrating your expertise in a tangible way. The magic happens when you use this paid discovery process to uncover exactly what the client needs, allowing you to perfectly position your signature offer during the review session.
The results speak for themselves. After implementing gateway offers in her business, Sarah was booked out six months in advance within just four months. Even more impressive, she maintains approximately a 75% conversion rate from gateway offers to her high-ticket services. This approach transforms your sales pipeline from unpredictable to reliable while eliminating the frustration of price-shopping clients who waste your time with no intention to buy.
Ready to implement this game-changing approach in your business? Sarah walks through everything from desig
My Booked Out Blueprint starts with a private 45-minute interview where I learn your business, your goals, and what’s actually holding you back. From that, I create a custom roadmap showing your best route to booked out—no fluff, just clarity. It’s $397, and if you move forward into Booked Out in Six, that $397 is fully credited. Book Yours Here.
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