Molly Godfrey, co-founder of Build Impact Convert, specializes in LinkedIn growth strategies. She reveals that a focused approach—posting just three times a week—can yield impressive results without constant effort. Molly emphasizes the importance of tailored content for LinkedIn’s professional audience and shares her secret growth hack: maximizing weekly connection requests. By balancing educational content with sales messaging, founders can transform their LinkedIn presence into a passive pipeline of new clients. Authentic storytelling also plays a key role in building trust.
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Post Just Three Times Weekly
You don't have to post daily on LinkedIn to see results. Posting three times a week strategically can create a huge impact without overwhelming effort.
insights INSIGHT
LinkedIn Needs Unique Content
LinkedIn requires content tailored specifically for its professional environment. Good writing aligned with your profile's subject matter performs best on the platform.
volunteer_activism ADVICE
Maximize Weekly Connection Requests
Max out your 100 weekly LinkedIn connection requests with simple, non-spammy messages. This practice builds a passive pipeline that can convert months later.
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Ever found yourself wondering if LinkedIn is worth the effort for your business? Molly Godfrey, co-founder of Build Impact Convert, definitively answers this question with practical strategies that won't leave you feeling overwhelmed or inauthentic.
The biggest revelation? You don't need to live on LinkedIn to see results. Posting just three times weekly with strategic focus delivers far more impact than random daily content. "I don't even have the time for LinkedIn and I run a LinkedIn business," Molly confesses, immediately relieving the pressure many founders feel about the platform.
What sets LinkedIn apart from other social platforms is its professional environment. Your Instagram approach won't work here—LinkedIn requires content specifically tailored to its audience. The platform rewards good writing, especially when it aligns with your professional identity. Whether it's a perfectly crafted hook or an in-depth framework explanation, quality consistently rises above quantity.
Beyond posting, Molly shares her most powerful growth hack: maxing out your 100 connection requests weekly. This simple habit compounds dramatically, creating a passive pipeline of opportunities that often convert months later. Combined with strategic commenting on partners' content (just 20 minutes twice weekly), you'll extend your reach to ideal clients already engaged in relevant conversations.
The magic happens when you balance educational content with strategic sales messaging. Sharing client transformation stories provides powerful social proof without feeling promotional. As Molly explains, "People want to know if I hire you, you're going to get results." Add a consistent "post signature" to your posts—a brief reminder of who you help and how—and watch your direct message inquiries increase without additional effort.
Whether you're skeptical about LinkedIn's potential or simply haven't found your rhythm on the platform, Molly's approach offers a refreshingly realistic pathway to results. Connect with her to learn about her LinkedIn Accelerator Intensive, storytelling challenges, and digital resources designed to help founders leverage LinkedIn without the overwhelm.
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