#2049
Mentioned in 43 episodes

Jab, jab, jab, right hook

How to Tell Your Story in a Noisy, Social World
Book • 2013
In 'Jab, Jab, Jab, Right Hook,' Gary Vaynerchuk provides a blueprint for effective social media marketing.

The book explains the 'jab, jab, jab, right hook' method, where 'jabs' are the value-providing content and interactions that build relationships with customers, and the 'right hook' is the call to action or sales ask.

Vaynerchuk stresses that to succeed, businesses must understand their audience, adapt content to specific social media platforms, and build trust through consistent value delivery.

The book includes concrete examples from major social media platforms like Twitter, Facebook, Instagram, and Pinterest, and highlights the importance of storytelling and context in social media marketing.

Mentioned by

Mentioned in 43 episodes

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Mentioned by Gary Vaynerchuck as an updated version of a marketing manual.
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Mentioned by Gary Vaynerchuk as a book he wrote 10 years ago about day trading attention.
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Mentioned by Gary Vaynerchuk as a book he wrote that is very simple to understand.
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Mentioned by Gary Vaynerchuk ; the original title of his book Day Trading Attention.
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