The GaryVee Audio Experience

Codie Sanchez x GaryVee: AI, Marketing & Building a Lasting Business

89 snips
Jul 14, 2025
Codie Sanchez, a prominent entrepreneur known for her insights into business and marketing, joins Gary Vaynerchuk for a lively discussion. They dive into how AI is reshaping marketing and entrepreneurship, emphasizing the need for authenticity in social media. Codie challenges traditional views on content strategy and scaling brands, while exploring the concept of live social shopping and its potential for small businesses. Their conversation also touches on emotional intelligence, overcoming criticism, and the importance of personal connections in business.
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INSIGHT

Love Fuels Perseverance

  • Young entrepreneurs crave external validation more than necessary, chasing flashy success symbols like Lambos and followers.
  • Loving your work fuels perseverance through daily struggles better than chasing trends or external approval.
ANECDOTE

From Tiny Room to $350M Business

  • Gary Vaynerchuk launched VaynerMedia in a tiny conference room because he couldn't pay rent.
  • Today, it employs 2000 people and generates $350 million in annual revenue.
ADVICE

Use Content and Ads Strategically

  • Build your personal brand with content to create a moat that AI can't commoditize.
  • Learn to run targeted local ads to grow business traffic and increase average receipt size.
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