Codie Sanchez x GaryVee: AI, Marketing & Building a Lasting Business
The GaryVee Audio Experience
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Navigating Live Social Shopping Trends
This chapter explores the burgeoning trend of live social shopping and its impact on e-commerce, particularly in how creators can monetize their audiences. It emphasizes the interactive nature of 'commerce-tainment' and discusses practical strategies for small businesses leveraging platforms like TikTok and Snapchat to engage younger consumers.
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