TED Talks Daily

The art of persuasive storytelling | Kelly D. Parker

504 snips
Apr 23, 2024
Communications expert Kelly D. Parker shares insights on the power of storytelling in marketing and leadership. She details how compelling narratives can make proposals memorable and foster connections. Parker emphasizes understanding an audience's challenges to craft relatable stories. She discusses the ability of vivid imagery and personal experiences to motivate and persuade. Listeners learn how sharing their own narratives can strengthen relationships with clients and drive meaningful action.
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ANECDOTE

Ramona the Pest

  • Kelly Parker fondly remembers reading "Ramona the Pest" as a child.
  • The stories helped her understand her own world and experience new ones.
INSIGHT

Storytelling Power

  • Stories connect, persuade, and influence our mindset, beliefs, and behavior.
  • Brainwaves synchronize between storyteller and listener, enhancing comprehension.
ADVICE

Problem and Pursuit

  • Understand your audience's problem (current state) and pursuit (desired future state) before crafting your story.
  • Good story listening precedes good storytelling.
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