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TED Talks Daily
The art of persuasive storytelling | Kelly D. Parker
Apr 23, 2024
Communications expert Kelly D. Parker discusses the power of storytelling in marketing and leadership. She explains how compelling narratives can connect, persuade, and drive meaningful action. Topics include crafting persuasive stories, understanding audience problems, and the impact of storytelling on proposals and connections.
12:48
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Quick takeaways
- Storytelling is a powerful tool to connect, persuade, and influence by synchronizing brainwaves with the storyteller.
- Crafting compelling narratives with relatable characters inspires action and increases message memorability.
Deep dives
The Power of Storytelling in Connecting
Storytelling is highlighted as a powerful tool to connect, persuade, and influence. Stories engage individuals, synchronizing brainwaves with the storyteller, creating a strong connection. Stories are proven to impact behavior, with people more likely to make lifestyle changes when they see relatable characters making similar changes.
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