The GaryVee Audio Experience

Why 90% of Brands Fail at Social Media Strategy | The 505 Podcast PART 1

58 snips
Aug 26, 2025
Discover why most brands stumble in their social media strategies and how being remarkable can elevate revenue. The conversation emphasizes the crucial role of organic engagement and quality content over paid ads. Delve into the nuances of personal branding and maintaining authenticity while managing diverse content. Learn about the importance of balancing immediate sales with long-term brand building, and hear compelling stories of navigating the social media landscape, including adapting to platforms like TikTok.
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INSIGHT

Remarkability Trumps Safe Competence

  • Being remarkable at social media drives top-line revenue far more than playing a safe, niche accountant role.
  • Most brands underestimate how much greatness on social translates into business growth.
ADVICE

Organic First, Paid To Amplify

  • Prioritize organic social before paid, then use paid to amplify winners, not to hide bad creative.
  • Market every day and treat every organic post like a chance to win, not a spray-and-pray test.
ADVICE

More At-Bats, More Breakouts

  • Post frequently across platforms to get more 'at-bats' and increase chances of breakout content.
  • When you find winners, know how to scale and reuse them instead of hoarding single posts.
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