Newsletter & Email Growth: Growth In Reverse

The Newsletter Growth Playbook for 2026 with Matt McGarry

Jan 21, 2026
Guest
Matt McGarry
In this engaging discussion, Matt McGarry, founder of GrowLetter and a newsletter growth guru, shares insights from scaling major newsletters like The Hustle. He makes a compelling case that small, niche audiences can yield higher profits through services rather than just sponsorships. Matt reveals his $76-per-subscriber strategy from LinkedIn, the power of lead magnets on YouTube, and emphasizes the untapped potential of short-form video for growth. His approach combines monetization with a disciplined business model, proving that quality trumps volume in newsletter success.
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ANECDOTE

Early Newsletter Growth Journey

  • Matt started Newsletter Operator in January 2023 and has grown it to over 50,000 subscribers with strong engagement.
  • He describes evolving channels and branding challenges as the list scaled.
ADVICE

Publish First, Convert Later

  • Focus on publishing useful content consistently and convert readers with a clear next step or lead magnet.
  • Use organic channels first and convert those signups into buyers rather than chasing raw volume.
ADVICE

Use Comment-To-Get On LinkedIn

  • Use LinkedIn posts to build audience trust and drive signups with comment-to-get lead magnet DMs.
  • DM a landing page link after they comment so engagement fuels reach and conversions.
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