Marketing For Learning®

Too many L&D teams are building content for “learners” — not people. In this episode, Ash and Han dive into the one thing that makes or breaks every learning initiative: knowing your audience. Not their job title. Not their LMS login history. But what actually drives them. They unpack: Why “employees” and “learners” aren’t real personas How to ask the right people the right questions (and avoid confirmation bias) What to do with audience research once you’ve got it — and how to avoid building blind So, if you’re still building learning based on job titles, gut feel, or “what we’ve always done” — this one’s for you. Because relevance starts with understanding. And understanding starts here. LINKS: Free guide to building learner personas Learner persona template Follow MAAS Marketing on LinkedIn

Heather Burright, a Learning and Development consultant specializing in instructional design, joins the conversation to challenge the status quo in L&D. She argues that the real issue isn't a lack of content, but rather a lack of curiosity. The discussion reveals that identifying root problems is crucial for driving change. Heather shares insights on building trust with stakeholders and emphasizes the power of asking better questions to produce better learning outcomes. This enlightening talk encourages L&D professionals to shift from content creation to truly understanding needs.

Most L&D teams are stuck in a cycle of activity. Not impact. In this episode, your fav duo are back to rip into the status quo — and dig deeper into the People Impact Loop®: a no-fluff framework that helps People functions stop shouting into the void and start making measurable change. We’re talking: Why “aligning to business goals” isn’t optional (and how to actually do it) Why your learners are subscribers — and should be treated like it How long-term thinking beats one-off learning blasts, every time And the big one: how to prove impact without needing a PhD in data science. If your learning strategy feels more like guesswork than growth — this one’s for you. LINKS: People Impact Loop® diagnostic Learn more about the People Impact Loop® Follow MAAS Marketing on LinkedIn

Drum roll please... 🥁🥁🥁 After lots of speculation and guessing, it's time for you to meet the People Impact Loop™. You've got the potential. You've got the passion. Yet you are still undervalued and constantly fighting for relevance.  The issue isn’t effort or ideas – it’s the lack of a system that makes their work essential. For decades, the same challenges have persisted: low engagement, leadership buy-in struggles, and initiatives that fail to gain traction. And now, at last, the People Impact Loop™ changes that. So get your listening ears on, and settle in for a podcast that is going to change the way you look at L&D, forever. 

You’ve built an amazing learning product - now what? In this episode, Ashley and Hannah break down why marketing isn’t just a bolt-on to learning but a fundamental part of making it successful. They dive into how positioning, messaging, and audience research can transform a learning experience from nice to have to unmissable. Expect insights on emotional triggers, behavioural science, multi-channel campaigns, and why generic messaging just won’t cut it. Plus, plenty of playful banter, pineapple references, and a reminder that “learning” alone isn’t a selling point. SHOW NOTES: The AIDAL Model – A previous episode covering the AIDAL (Attention, Interest, Desire, Action, Loyalty) framework, which was a key part of the discussion on structuring marketing campaigns. Behavioural Science in Marketing for Learning® – Relevant when discussing FOMO, urgency, and how to create demand for learning. Strategic Marketing for People Functions course 

Your favourite duo is back to discuss a contentious topic in L&D: The Technology Trap. Of course, we all know technology is a critical tool in forward thinking L&D teams, but can it solve all of our issues? (Shock horror, Ash and Han don't think so!)  In this episode we discuss:  The importance of understanding the user experience and the need for root cause analysis to understand engagement challenges.  Why audience centricity is key for future-proofing your L&D function.  The importance of aligning your strategy, to the business goals, then finding the right tech to enable your strategy.  So whether you're a tech lover, or hater, or somewhere in between... we're sure this ep will give you loads of food for thought!   

In this fantastic ep, Ash and Georgie Cooke dive into the crucial link between employee experience and L&D, covering everything from culture and management to learning opportunities. They explore why audience insights matter, how to personalise learning, and the necessity of aligning L&D with business goals. The conversation also tackles blended learning, accessibility, and the challenges of measuring impact, urging L&D to rethink success beyond just engagement metrics. Links:  Georgie Cooke's LinkedIn Lima Delta's website  Ash's LinkedIn Our Strategic Marketing Course   

In the second episode of our series "From Training to Transformation: Redefining L&D’s Role" Ash and Han delve into the critical role of stakeholders in transforming L&D from a cost centre to a strategic business partner. This ep is jam-packed with practical tips and insights including: Why it is critically important for L&D to align to the business goals. How you can engage with senior leaders and find out the crucial insights needed for success.  The power of shifting from a training-needs mindset, to a performance-needs approach. Whether you're a seasoned L&D pro or just starting your career, this episode will challenge you to think differently about how L&D can truly serve as a driver of business success. Happy listening!    LINKS: Strategic Marketing for L&D Programme Ash's LinkedIn  Han's LinkedIn 

New Series! From Training To Transformation: Redefining L&D’s Role.  We're so excited to announce our new multi-episode podcast series on L&D transformation. Our first episode kicks off with Derek Mitchell, Analytics Partner at Novo Nordisk.  In this episode Derek discusses the critical role of data in L&D. He emphasises using data to proactively identify training needs, personalise communications, and measure the impact of learning initiatives. He also highlights the importance of moving beyond traditional metrics like course completions to focus on performance, skills growth, and behaviour change.  It's a fantastic episode, and definitely sets the scene for this crucial series!  Links:  Derek's LinkedIn Ashley's LinkedIn  Strategic Marketing for L&D Course     

Grab your tissues... because this is the final time you'll hear from Ash & Han in 2024! 😢 But indulge us in an episode of reflections on the crazy year that was 2024. From their personal highlights (did they mention 2 weddings & a baby?!), they also share their highlights from L&D in 2024, and look ahead to a very exciting 2025.  See you on the other side, our dear Marketing For Learning friends 🍍