Marketing For Learning®

Learning and Development doesn't need chaos; it requires structure and strategy. Discover the importance of understanding your audience as the first step to success. Learn how alignment and effective experience design can drive real relevance. Explore why measuring impact is vital for proving value, making marketing essential rather than optional. This conversation provides a blueprint to create continuous, impactful change through the People Impact Loop, emphasizing that effective design is the key to success.

L&D knows measurement matters. But when the pressure’s on to “prove impact,” most teams default to what’s easy, not what’s meaningful. In this episode, we’re joined by Nelson Sivalingam to unpack how learning functions can shift from reporting activity to demonstrating real business value. We explore: Why traditional learning metrics fall short How to connect learning with performance and behaviour change What it takes to embed measurement into the entire learning process, not just the end This isn’t about dashboards or data overload.  It’s about designing for outcomes from the start — and knowing what success actually looks like. Because if you don’t define impact, you’ll never be able to prove it. LINKS: Connect with Nelson on LinkedIn  Check out HowNow Fancy reading Nelson’s book, Learning at Speed? Grab your copy here.

Discover the hidden complexities behind impactful learning campaigns. Learn why successful initiatives require ongoing engagement, not just a launch. Explore how L&D can borrow tactics from marketing, politics, and behavioral science to drive action. Dive into strategies that cater to diverse learner types, ensuring everyone stays motivated. Understand the importance of continuous reminders without being repetitive, and navigate stakeholder dynamics for smoother project approvals. Lastly, find out how a 'Campaign in a Box' can streamline your efforts with customizable resources.

Tom McDowall, the head of Evolve L&D, dives deep into the future of learning experience design. He passionately argues that learning isn't ineffective due to laziness but rather poor experiences. The discussion reveals why adding more content doesn’t always yield better results and emphasizes the importance of frictionless, user-led learning journeys. McDowall draws connections between L&D and UX design, advocating for strategies that prioritize employee engagement and experimentation. This is a must-listen for anyone tired of subpar learning solutions!

Discover why treating learners as real people is crucial in Learning and Development. Dive into the importance of understanding audience motivations beyond just job titles. Learn how to ask the right questions and gather meaningful insights to craft impactful learning experiences. Unpack the significance of branding through examples like Coca-Cola and explore the transformation of boring initiatives into engaging ones. Crafting accurate learner personas can elevate overall engagement and strategy—it's all about relevance and connection!

Heather Burright, a Learning and Development consultant specializing in instructional design, joins the conversation to challenge the status quo in L&D. She argues that the real issue isn't a lack of content, but rather a lack of curiosity. The discussion reveals that identifying root problems is crucial for driving change. Heather shares insights on building trust with stakeholders and emphasizes the power of asking better questions to produce better learning outcomes. This enlightening talk encourages L&D professionals to shift from content creation to truly understanding needs.

Most L&D teams are stuck in a cycle of activity. Not impact. In this episode, your fav duo are back to rip into the status quo — and dig deeper into the People Impact Loop®: a no-fluff framework that helps People functions stop shouting into the void and start making measurable change. We’re talking: Why “aligning to business goals” isn’t optional (and how to actually do it) Why your learners are subscribers — and should be treated like it How long-term thinking beats one-off learning blasts, every time And the big one: how to prove impact without needing a PhD in data science. If your learning strategy feels more like guesswork than growth — this one’s for you. LINKS: People Impact Loop® diagnostic Learn more about the People Impact Loop® Follow MAAS Marketing on LinkedIn

Drum roll please... 🥁🥁🥁 After lots of speculation and guessing, it's time for you to meet the People Impact Loop™. You've got the potential. You've got the passion. Yet you are still undervalued and constantly fighting for relevance.  The issue isn’t effort or ideas – it’s the lack of a system that makes their work essential. For decades, the same challenges have persisted: low engagement, leadership buy-in struggles, and initiatives that fail to gain traction. And now, at last, the People Impact Loop™ changes that. So get your listening ears on, and settle in for a podcast that is going to change the way you look at L&D, forever. 

You’ve built an amazing learning product - now what? In this episode, Ashley and Hannah break down why marketing isn’t just a bolt-on to learning but a fundamental part of making it successful. They dive into how positioning, messaging, and audience research can transform a learning experience from nice to have to unmissable. Expect insights on emotional triggers, behavioural science, multi-channel campaigns, and why generic messaging just won’t cut it. Plus, plenty of playful banter, pineapple references, and a reminder that “learning” alone isn’t a selling point. SHOW NOTES: The AIDAL Model – A previous episode covering the AIDAL (Attention, Interest, Desire, Action, Loyalty) framework, which was a key part of the discussion on structuring marketing campaigns. Behavioural Science in Marketing for Learning® – Relevant when discussing FOMO, urgency, and how to create demand for learning. Strategic Marketing for People Functions course 

Your favourite duo is back to discuss a contentious topic in L&D: The Technology Trap. Of course, we all know technology is a critical tool in forward thinking L&D teams, but can it solve all of our issues? (Shock horror, Ash and Han don't think so!)  In this episode we discuss:  The importance of understanding the user experience and the need for root cause analysis to understand engagement challenges.  Why audience centricity is key for future-proofing your L&D function.  The importance of aligning your strategy, to the business goals, then finding the right tech to enable your strategy.  So whether you're a tech lover, or hater, or somewhere in between... we're sure this ep will give you loads of food for thought!