Marketing For Learning® S1:E6 - Introducing The People Impact Loop™
Apr 3, 2025
They unveil a new operating system called the People Impact Loop to make learning work for business and learners. They explore why many L&D initiatives fail, from late involvement to poor product design. Topics include treating learning as a product, using market research and activation campaigns, measuring business-aligned outcomes, and turning efforts into a continuous flywheel.
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Learning Is Half The Job
- Many L&D initiatives are only half-finished because learning products weren't designed to deliver real business impact.
- Ashley Hinchcliffe argues the root problem isn't just marketing but product design and alignment.
Bad Product Breaks Marketing
- Pineapple's research found teams often inherit learning products that are unfit for purpose.
- Poor products mean marketing campaigns can't create long-term engagement or trust.
Begin With Insights And Alignment
- Start every initiative with market research: gather business and audience insights before designing learning.
- Use those insights to align learning to business strategy and learner needs.