Marketing For Learning® S2:E6 - Proof Beats Completions With Nelson Sivalingam
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Jul 25, 2025 Nelson Sivalingam, CEO of HowNow and author of 'Learning at Speed', dives into the crucial connection between learning and business outcomes. He critiques traditional metrics for falling short and emphasizes the need for defining impact in Learning and Development. The discussion covers bridging the skills gap through role-specific assessments and the importance of measurable outcomes over mere completion rates. Nelson advocates for a strategic approach that aligns learning initiatives with organizational goals, shaping a more effective L&D landscape.
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Clarify Meaning of Impact
- Impact in L&D lacks clear definition and is often too vague to be meaningful.
- Organizations must clarify why learning matters and what difference it makes to justify investment.
Use First Principles Thinking
- Avoid copying others' learning strategies without questioning underlying assumptions.
- Break down your organization's unique needs to design effective learning aligned with business goals.
Disconnect of Learning and Business
- Learning is often disconnected from business objectives, causing overwhelming content and no real impact.
- Proving activity like course completions is not the same as proving meaningful learning impact.
