
S2:E6 - Proof Beats Completions With Nelson Sivalingam
Marketing For Learning®
00:00
Measuring Success: Establishing Metrics from Baselines to Deltas
This chapter highlights the significance of setting measurable objectives in business projects, especially during change and innovation initiatives. It discusses the need for establishing baselines, identifying performance gaps, and collaborating with teams to define key metrics for tracking progress effectively.
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