Marketing For Learning® S1:E4: The Technology Trap: Why Tools Won’t Fix A Broken Learning Product
Feb 19, 2025
A debate about the Technology Trap in L&D and why swapping platforms rarely fixes low engagement. Conversations focus on root-cause research, user testing and product thinking over shiny features. They cover content overload, UX-first fixes, pruning libraries, and how to pilot tech that actually fits audience and business needs.
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Tech Is Not The Learning Strategy
- Technology is a critical tool but it cannot by itself fix engagement or product problems.
- Obsessing over new platforms without root-cause analysis creates a cycle of swapping tech for tech.
Diagnose Before You Procure
- Do root-cause analysis before buying new tech to understand why learners aren't engaging.
- Ask whether the platform meets business needs and learner needs, not just whether it's 'shiny'.
Too Much Content Kills Use
- Overwhelming content libraries create friction and stop learners returning.
- Simpler, curated experiences that respect learners' limited time perform better than vast course warehouses.