Marketing For Learning®

They unveil a new operating system called the People Impact Loop to make learning work for business and learners. They explore why many L&D initiatives fail, from late involvement to poor product design. Topics include treating learning as a product, using market research and activation campaigns, measuring business-aligned outcomes, and turning efforts into a continuous flywheel.

They explain how positioning and messaging turn a solid learning product into something learners must choose. The conversation highlights audience research, personas and the value proposition canvas. Expect practical tips on multi-channel campaigns, activating managers, behavioural triggers like FOMO, and using social proof and peer influence.

A debate about the Technology Trap in L&D and why swapping platforms rarely fixes low engagement. Conversations focus on root-cause research, user testing and product thinking over shiny features. They cover content overload, UX-first fixes, pruning libraries, and how to pilot tech that actually fits audience and business needs.

Georgie Cooke, co-founder and Head of Learning Experience Design at Lima Delta, designs digital learning to support change and better employee experience. The conversation covers defining employee experience and where L&D fits. They discuss researching real learner contexts, personalising at scale, blended journeys over one-offs, invisible point-of-need learning, and measuring performance rather than activity.

Listeners hear why aligning L&D to business goals is essential. Practical tactics for engaging senior leaders and building strategic relationships come up. The conversation covers diagnosing performance problems before prescribing learning and empowering managers and SMEs. Tips include using desk research, tailoring role-specific solutions, and a seven-day challenge to find the business strategy.

Derek Mitchell, people analytics partner at Novo Nordisk with a background in behavioral science and customer analytics, talks about using data to find learning needs, personalise communications, and measure impact. He covers A/B testing and segmentation to boost engagement. He discusses tracking skills and behaviour beyond completions and predicts AI coaches and automated audience targeting will reshape L&D.

Grab your tissues... because this is the final time you'll hear from Ash & Han in 2024! 😢 But indulge us in an episode of reflections on the crazy year that was 2024. From their personal highlights (did they mention 2 weddings & a baby?!), they also share their highlights from L&D in 2024, and look ahead to a very exciting 2025.  See you on the other side, our dear Marketing For Learning friends 🍍

What are the big L&D trends of 2025? Well we don't know... but Han asked Chat GPT, and unsurprisingly she didn't like it's answer. So in this episode Han discusses the 'trends' we see year after year, and what she thinks should be the trend of 2025.   

For all you lifelong, lucky listeners we're giving you 10% off our new 'Strategic Marketing for L&D Leaders' course, which kicks off on March 5th, 2025. It's our Masterclass, but it's getting a facelift and a much bigger emphasis on strategic marketing. Lots more information on our website if you want it.  If you want a 10% off voucher, just message Ash on LinkedIn and tell her you want to join the #PineappleArmy. We'll do the rest!  P.S. Sorry for the weird promo - normal service resumes next week!  

Does everybody just know the value of L&D? That's what most learning professionals seem to think. And shock... Han disagrees.  It's time L&D stopped assuming everybody knows our value... now is the time to prove it. In this episode, Han is going to cover: The danger of assumptions. Why data is your best friend. Why it's time to own our craft and align with the business goals. If you’re ready to step up, take ownership, and do something different. This is the ep for you.   Happy listening friendos 🍍   LINKS: Data in L&D: An interview with NilesNolen Data, Analytics and Testing in marketing for learning® Data-led marketing at Novo Nordisk with Peter Manniche Riber