Marketing For Learning®

S1:E3: Transforming Employee Experience Through Learning With Georgie Cooke

Feb 12, 2025
Georgie Cooke, co-founder and Head of Learning Experience Design at Lima Delta, designs digital learning to support change and better employee experience. The conversation covers defining employee experience and where L&D fits. They discuss researching real learner contexts, personalising at scale, blended journeys over one-offs, invisible point-of-need learning, and measuring performance rather than activity.
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INSIGHT

Employee Experience Is Holistic

  • Employee experience is everything that shapes how an employee feels about where they work.
  • Culture, managers, day-to-day tasks and development opportunities combine to form that experience.
INSIGHT

Central Teams Risk Missing Context

  • Centralized L&D teams often sit apart from operational work and miss important context.
  • Teams that straddle operational and L&D roles or run listening groups reduce that blind spot.
INSIGHT

People Prefer Guided Relevance

  • Employees want learning that clearly moves them from A to B and ties to business priorities.
  • Giving guided, relevant paths beats huge unguided content libraries for most people.
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