Marketing For Learning®

Hot off the back of World of Learning, Han is here to set the record straight: Marketing for Learning is for ALL businesses, no matter your size! You have an L&D team? Fab. Now think about marketing.  Simples.    Links: Han's LinkedIn Our personas ebook

James Blunt is a musician who knows how to get attention. In this episode Ash examines why his latest PR stunt is a masterclass in marketing and virality.  SHOW NOTES James' video on X  Marketing Masterclass info

Welcome to the first edition of our Sunday Surgery - our brand new feature on the Marketing for Learning pod. These episodes are designed to help real L&Ders tackle their real challenges in a free consultancy session with Ash and Han.  In this first session Louise Donnelly, Senior Learning Manager and Stephen Clark, Learning Technologies Manager bring a challenge our gals have seen time and time again: "We're building a thing, what do we call it?"  So, what's in a name? Let's explore, shall we...  Oh also, if you want to come on the Surgery and get a free consultancy session with Han and Ash, just email us at hello@maas-marketing.co.uk. It's completely free, it'll just cost you a recording so others can benefit from our conversation!  NOTES:  Louise's LinkedIn  Stephen's LinkedIn  Come on our surgery: hello@maas-marketing.co.uk 

WOWZERS. Episode ONE HUNDRED. We can't quite believe we've hit this milestone. So to mark the occasion, Han has handpicked the best bits from all 100 episodes, to share with you today. From campaigns to mindset - this episode covers it all. So grab a glass of fizz! - or a brew if you'd prefer - and share the next 30ish minutes with us as we toast 100 episodes of the Marketing for Learning® podcast.   LINKS:  Han's LinkedIn Ash's LinkedIn  Full episodes: Beyond Bums On Seats: Solving The Engagement Challenge How Would A Marketer Do L&D? Storytelling With Nick Shackleton-Jones L&D's Awareness Problem Creating Demand For Learning UX Design In Learning & Development Why Think Like A Marketer How To Create A Learning Campaign Data In L&D: An Interview With NilesNolen  

Coming at you LIVE from LEARNING LIVE 2024... Ash and Han discuss one topic that has come up numerous times during this event: Market Research. No, it's not a sexy topic. But it's critical for your marketing for learning® success. So in this bitesized episode, we tell you how and why research is so important in L&D.   LINKS: Our latest ebook Han's LinkedIn Ash's LinkedIn 

Why do things go viral? How come humans seem to want to do something just because everyone else is? It's because of the psychological phenomenon called 'the bandwagon effect'. Ash explores with you what the bandwagon effect is, and how we can start to use this cognitive, unconscious bias to our advantage in marketing for learning®.    NOTES & LINKS:  What is the bandwagon effect? Ep 13 - L'Oreal's learning culture with Caroline Fitzpatrick Ep 56 - Leveraging FOMO for impact Ashley's LinkedIn 

In this ep, Han is joined by Sam Goodman, L&D Manager at ITPEnergised. Sam is a teacher, who has transitioned over to L&D – and for that reason he has a super interesting take on engagement at all stages of the learning experience.  This episode covers a range of topics, including: Contextualising learning for your audience The power of humility in learning and marketing  How a marketing mindset will help L&Ders And as Han promised in the ep, here's the link to the Learner Personas guide. Han's LinkedIn  Sam's LinkedIn 

Competitions are a great tactic to boost engagement, right!? Welllllllll... Han disagrees. And in this podcast episode she explains why. Listen in to learn more about: The cobra effect The pitfalls of incentivising learning When you can use competitions or incentives (but Han is still reluctant!)  LINKS: Han's Linkedin The AIDAL episode of the podcast And a lil' shout out to Tom McDowall and his podcast, Instructional Design Tips

Ever struggle to find inspiration for your marketing for learning efforts? 🤔 Well in this episode Han's going to help you put a stop to that. For 17 hours she took note of all of the adverts she saw, and now in this episode, she's translating them into inspiration for YOUR marketing for learning campaigns. Ain't she great?!   LINKS: Han's LinkedIn profile Grace Beverley's Podcast, Working Hard, Hardly Working  Boot's latest TV advert

In this engaging discussion, Ashley, an expert in user behavior on learning platforms, breaks down the concept of bounce rate. She explains how this crucial metric reflects user engagement and provides insights on using Google Analytics to track it effectively. Ashley shares actionable strategies to enhance user interaction, helping listeners understand what to look for to create a better learning experience. Get ready to dive into the world of analytics and unlock the secrets of user behavior!