Marketing For Learning®

Competitions are a great tactic to boost engagement, right!? Welllllllll... Han disagrees. And in this podcast episode she explains why. Listen in to learn more about: The cobra effect The pitfalls of incentivising learning When you can use competitions or incentives (but Han is still reluctant!)  LINKS: Han's Linkedin The AIDAL episode of the podcast And a lil' shout out to Tom McDowall and his podcast, Instructional Design Tips

Ever struggle to find inspiration for your marketing for learning efforts? 🤔 Well in this episode Han's going to help you put a stop to that. For 17 hours she took note of all of the adverts she saw, and now in this episode, she's translating them into inspiration for YOUR marketing for learning campaigns. Ain't she great?!   LINKS: Han's LinkedIn profile Grace Beverley's Podcast, Working Hard, Hardly Working  Boot's latest TV advert

In this engaging discussion, Ashley, an expert in user behavior on learning platforms, breaks down the concept of bounce rate. She explains how this crucial metric reflects user engagement and provides insights on using Google Analytics to track it effectively. Ashley shares actionable strategies to enhance user interaction, helping listeners understand what to look for to create a better learning experience. Get ready to dive into the world of analytics and unlock the secrets of user behavior!

No, Han hasn't had a complete leave of her senses while Ash is away. But she really does think there are some instances where marketing won't help L&D... particularly if: Your learning experience is pants You haven't changed your thinking You aren't thinking long-term! So if you want to know the pitfalls to avoid, this ep is for you. Happy listening! 🍍

Han, an expert in learning communications, shares invaluable tips on engaging audiences through effective terminology. Discover how using clear and relatable language can transform learning experiences. Han emphasizes the importance of a 'voice of customer' approach to boost participation in educational initiatives. Plus, learn how aligning marketing strategies with learning experiences can enhance communication and resonate with your target audience. Tune in for actionable insights that make learning land better!

The question of the day: Why is engagement still L&D's biggest challenge? Well it's no surprise that Han's got an opinion on this topic and she's here to give her two cents (including the fact she doesn't think marketing for learning® is the sole solution to the engagement challenge). 

Han discusses the Pinocchio Effect, emphasizing the importance of visible learning incentives to promote behavioral change. She explores the concept of immediate impact on learning, using examples like Pinocchio's growing nose and the effectiveness of tangible learning experiences. Engaging learners through quick wins is highlighted to build trust and engagement.

Join Han, an expert in demand generation and marketing for learning, as she shares insights from a thought-provoking client conversation. She explores the concept of demand generation and its significance for learning and development professionals. Han emphasizes understanding audience motivations to enhance engagement and align marketing strategies with business goals. Tune in for a fresh perspective on how to effectively promote learning solutions and create lasting demand!

Has Han lost the plot? Or should L&D really be eating dog food? OK. She doesn't mean it literally, but eating your own dog food means using your product or service in the way a user would use it. And that means that L&D need to start learning – using the platforms and services we want our people to use.  This bitesized episode will help you understand why using your own learning products helps L&D teams: Market their offering accurately and authentically  Improve empathy with their target audience Enhance, tweak and adapt their learning products.  Happy listening! 

Have you heard the news? We won the Awareness Campaign of the Year award at the British Training Awards with our friends at Capgemini University! 🎉  But no, this isn’t a pod of us blowing our own trumpet – Han’s letting you in on the secrets that made this campaign so, SO impactful. Including Why getting marketing involved from programme inception is so important How learner personas were key to success The difference long-term planning made to this project  So, get this pod in your ear’oles to see how you can make your next marketing for learning initiative truly impactful!      LINKS: Learner Personas Guide Han’s LinkedIn  British Training Awards from New Possible