Marketing For Learning® S1:E2 - Engaging Stakeholders: The Secret to Proving Impact
Jan 29, 2025
Listeners hear why aligning L&D to business goals is essential. Practical tactics for engaging senior leaders and building strategic relationships come up. The conversation covers diagnosing performance problems before prescribing learning and empowering managers and SMEs. Tips include using desk research, tailoring role-specific solutions, and a seven-day challenge to find the business strategy.
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Be Proactive With Stakeholder Relationships
- Do proactively build strategic relationships across functions instead of only contacting people when you need something.
- Go where stakeholders are and join strategic conversations to understand broader business needs.
Start With The Business Goal
- Do start every learning project by asking: what business goal are we trying to achieve?
- Translate that business goal into measurable learning outcomes before designing solutions.
Talk To Employees And Managers
- Do talk directly to employees and line managers to surface real awareness and capability gaps.
- Equip managers with simple tools so they can support team development conversations effectively.