Marketing For Learning® S2:E2 - We Are Not Content Factories, We're Change Agents - With Heather Burright
Jun 27, 2025
Heather Burright, a Learning and Development consultant specializing in instructional design, joins the conversation to challenge the status quo in L&D. She argues that the real issue isn't a lack of content, but rather a lack of curiosity. The discussion reveals that identifying root problems is crucial for driving change. Heather shares insights on building trust with stakeholders and emphasizes the power of asking better questions to produce better learning outcomes. This enlightening talk encourages L&D professionals to shift from content creation to truly understanding needs.
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Content Isn’t Enough For Change
- Content alone doesn't create change because learners return to the same environment.
- Change requires understanding context and root causes, not just delivering more content.
Consider Context Early
- Designing without considering learner context and manager support hinders learning success.
- L&D often neglects these at the start, which is detrimental to real impact.
Be A Trusted Business Partner
- Build trust by speaking the language of business and using learning science.
- Fight only when it matters and maintain relationships to stay in the room.