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S2:E2 - We Are Not Content Factories, We're Change Agents - With Heather Burright

Marketing For Learning®

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Understanding L&D Needs for Effective Solutions

This chapter explores the critical need to identify the root problems in Learning and Development (L&D) rather than just creating content. The speakers discuss how understanding the audience's true needs and building trusting relationships with stakeholders can lead to more meaningful and effective training initiatives. Emphasizing adaptability and thorough communication, the chapter advocates for a thoughtful approach in L&D to drive genuine organizational change.

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