Marketing For Learning® S2:E4 - The Future Of Learning Experience Design With Tom McDowall
Jul 11, 2025
Tom McDowall, the head of Evolve L&D, dives deep into the future of learning experience design. He passionately argues that learning isn't ineffective due to laziness but rather poor experiences. The discussion reveals why adding more content doesn’t always yield better results and emphasizes the importance of frictionless, user-led learning journeys. McDowall draws connections between L&D and UX design, advocating for strategies that prioritize employee engagement and experimentation. This is a must-listen for anyone tired of subpar learning solutions!
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More Content Is The Problem
- More content does not equal more impact; often it's the problem itself.
- L&D teams are overwhelmed, leading to rushed and low-quality training.
L&D Is About Performance
- Not everything is a training problem despite expectations.
- Redefine L&D's role from knowledge transfer to performance improvement.
Design Small, Prototype Fast
- Start designing learning by identifying the smallest useful touchpoint for the user.
- Rapid prototyping and iterative feedback are essential for effective learning content.