Marketing For Learning® S2:E5 - Avoid The Void: The Real Work Behind Learning Campaigns
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Jul 18, 2025 Discover the hidden complexities behind impactful learning campaigns. Learn why successful initiatives require ongoing engagement, not just a launch. Explore how L&D can borrow tactics from marketing, politics, and behavioral science to drive action. Dive into strategies that cater to diverse learner types, ensuring everyone stays motivated. Understand the importance of continuous reminders without being repetitive, and navigate stakeholder dynamics for smoother project approvals. Lastly, find out how a 'Campaign in a Box' can streamline your efforts with customizable resources.
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Definition of True Campaigns
- Effective campaigns are multi-channel and last at least two to three months.
- Short bursts like a week-long event don’t create lasting impact or change behavior.
L&D and Marketing Parallels
- L&D and marketing share the goal of influencing behavior and impacting the brain.
- Understanding motivators and pain points is key to changing behavior effectively.
Political Campaigns as Marketing Model
- Hannah used political campaigns as a powerful example of effective messaging and repetition.
- British political campaigns, despite budget limits, offer good lessons in impactful short messaging.