Marketing For Learning® S2: E1 - Unlocking The People Impact Loop®
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Jun 20, 2025 Dive into the world of impactful learning as the hosts challenge L&D teams to break free from mundane activities. Discover why aligning training with business goals is crucial and how treating learners as subscribers fosters deeper engagement. Learn the importance of long-term strategies over fleeting initiatives and uncover a three-step framework to measure success effectively. Plus, find out how to evaluate the People Impact Loop using qualitative and quantitative insights, paving the way for meaningful training transformations.
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Five-Stage Iterative Framework
- The People Impact Loop is a five-stage iterative framework that starts with research and feeds back into itself.
- Skipping early stages causes downstream work to be misaligned and ineffective.
Research Then Align Before You Build
- Do research first and align learning priorities with business goals before building products.
- Use that research to refuse non-strategic stakeholder requests with evidence.
Run Multi-Channel Campaigns
- Market learning with consistent, multi-channel campaigns rather than one-off emails.
- Treat marketing as needed to build awareness, trust, and repeated engagement.