Marketing For Learning® S2:E3 - Your Learners Are People. Start Treating Them Like It.
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Jul 4, 2025 Discover why treating learners as real people is crucial in Learning and Development. Dive into the importance of understanding audience motivations beyond just job titles. Learn how to ask the right questions and gather meaningful insights to craft impactful learning experiences. Unpack the significance of branding through examples like Coca-Cola and explore the transformation of boring initiatives into engaging ones. Crafting accurate learner personas can elevate overall engagement and strategy—it's all about relevance and connection!
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Beyond Job Titles
- Knowing your audience beyond job titles is critical for learning impact.
- "Employees" or "learners" are not realistic personas to guide learning design.
Research Right Audience & Questions
- Avoid asking only engaged learners or biased questions in research.
- Get a balanced audience sample and open questions for meaningful insights.
Data Needs Context
- LinkedIn polls can reflect biases of active followers, skewing results.
- Audience context is vital to correctly interpret data and plan well.