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S2:E3 - Your Learners Are People. Start Treating Them Like It.

Marketing For Learning®

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Crafting Effective Learning Personas

This chapter explores the significance of developing robust personas for enhancing learning and development (L&D) initiatives. It emphasizes the necessity of using real experiences over mere demographic data to create personalized strategies that resonate with learners. By discussing incremental changes and leveraging audience insights, the chapter illustrates how well-crafted personas can improve both marketing strategies and overall learner engagement.

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