Understanding Audiences Beyond Assumptions

Too many L&D teams are building content for “learners” — not people.

In this episode, Ash and Han dive into the one thing that makes or breaks every learning initiative: knowing your audience. Not their job title. Not their LMS login history. But what actually drives them.

They unpack:

• Why “employees” and “learners” aren’t real personas
• How to ask the right people the right questions (and avoid confirmation bias)
• What to do with audience research once you’ve got it — and how to avoid building blind

So, if you’re still building learning based on job titles, gut feel, or “what we’ve always done” — this one’s for you. Because relevance starts with understanding. And understanding starts here.

LINKS:

• Free guide to building learner personas
• Learner persona template
• Follow MAAS Marketing on LinkedIn