2Bobs—with David C. Baker and Blair Enns

Blair interviews David on why dropping a client is sometimes necessary and how to best approach letting them go.

Where did the new client come from? Who gets credit? Should the new business person be involved in growing existing accounts? How should they, and/or the account people be compensated? Blair addresses all of these sales attribution questions.

You don’t need a degree or license or permission to write a book. David and Blair share the steps they took and what they have learned from the writing process.

If you think you might have a book in you but aren't sure writing and publishing your own book as an entrepreneur is worth the effort, this episode is for you.

David has eight questions he wants agency principals to ask themselves before hiring him to help add a new partner.

In this follow-up to their July 2020 discussion, “Four Regrets You’re About to Have,” David interrogates Blair on the extent to which he is a valuable and accurate predictor of what is happening in the marketplace.

Blair interviews David on his recent article in which he was very open and honest about his struggles with depression and anxiety.   LINKS "I Struggle With Mental Health. Maybe You Do Too." mentally-healthy.org Mentally Healthy 2020 Results  

For the last time—ever—David and Blair discuss client-side marketing departments, their struggle to be entrepreneurial and what we can learn from them.

Blair combines a few of the deeper topics he and David have already covered to provide a larger view of the overall pricing journey he recommends creative firms take.

In-house creative departments aren't going anywhere, so David wants agencies to be mindful of the unique value they bring to the projects for which their clients still need them.