2Bobs—with David C. Baker and Blair Enns Designing Your Service Offerings
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May 25, 2022 Learn about the importance of simplifying and designing effective service offerings. The podcast discusses the problems of overwhelming menus and the need to align service offerings with ideal clients. It also explores the consumer decision journey and the significance of designing the middle, front, and final phases of a service offering.
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Haphazard Service Growth
- Service offerings often grow haphazardly, driven by client requests or filling gaps in workload.
- Regular pruning and intentional design are crucial for profitability and focus.
Cheesecake Factory Analogy
- David C. Baker uses the Cheesecake Factory's extensive menu as an analogy for overly complex service offerings.
- It highlights the problem of overwhelming clients and creating internal operational challenges.
Hallmarks of Poor Service Design
- Recognize the hallmarks of poor service design, such as employees wearing multiple hats and underutilized departments.
- Address these issues to optimize resource allocation and improve profitability.