Blair shares an overview of all the communication tools creative firms should be using throughout the sales process.

David and Blair discuss what the four performance bands are, eleven critical factors that keep firms stuck at the lower performance bands, and what firms can do to move into a higher band.

David is in a cynical mood and takes turns with Blair sharing clichés they hear their clients use to describe their business.

Blair stops to think about what "agency" actually means, and if it's the right term to describe firms in the creative services space.

David lists eight truths about money that he's identified in his efforts to help entrepreneurs make better business decisions.

Blair addresses the internal struggle for margin that happens in many firms between delivery teams and business development teams due to their lack of distinction between cost and price.

David wants entrepreneurs to live with tension in various aspects of their business, using it to their advantage in making important decisions instead of just worrying about resolving the tension itself.

Blair offers some ways to help prevent over-excited new business people and principals from giving away the shop and appearing unprofessional.

David draws a picture for Blair about the implications of this statement he hears almost all of his clients and prospects say about being able to close new business.

Blair shares the tradeoffs creative firms have to deal with when pursuing firms of a particular size, and David gets Blair riled up again about procurement.