2Bobs—with David C. Baker and Blair Enns The Tao of No
Apr 21, 2021
Exploring the nuances of saying 'no' can be revolutionary for businesses. It emphasizes the importance of boundaries and how it fosters genuine client relationships. Discover the psychological dynamics at play during sales interactions, advocating for pressure-free conversations. Learn why timing is crucial in rejections and how inviting 'no' can actually enhance communication. The discussion highlights how effectively saying 'no' can enrich credibility and create space for growth, challenging creatives to balance enthusiasm with restraint.
AI Snips
Chapters
Books
Transcript
Episode notes
Embrace "No"
- Embrace "no" as the second-best answer in sales, better than a non-committal "maybe".
- It allows for quicker decision-making and efficient redirection of efforts.
"No" is Not Final
- A "no" is not final; it's a starting point for understanding client needs or moving on.
- Blair Enns views "no" as "not now," reflecting his patient, long-term sales approach.
Investment and "No"
- Clients sense your investment in the sale, influencing their responses.
- Over-investment makes hearing "no" harder; detaching emotionally improves sales.
