2Bobs—with David C. Baker and Blair Enns cover image

The Tao of No

2Bobs—with David C. Baker and Blair Enns

00:00

The Power of Saying No in Sales

This chapter explores the transformative role of saying 'no' in sales, framing it as a valuable tool for fostering healthier, more efficient conversations. The discussion highlights how accepting rejection can enhance credibility and the importance of maintaining one's commitments. It also humorously examines the challenges creatives face in prioritizing their enthusiasm over the discipline of restraint.

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