2Bobs—with David C. Baker and Blair Enns cover image

The Tao of No

2Bobs—with David C. Baker and Blair Enns

00:00

The Power of Saying No

This chapter explores the psychological dynamics of saying and receiving 'no' in sales interactions, viewing it as an opportunity for dialogue rather than discouragement. The speakers discuss the importance of respecting a potential client's decision and maintaining a long-term perspective in relationships. Emphasizing genuine connections over aggressive tactics, they advocate for pressure-free conversations that foster authentic exchanges.

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