As agencies are trading their big city offices for working at home during the pandemic, Blair wants to know if David thinks he should get into real estate.

David thinks firms have too many meetings and offers some solutions, and Blair pushes back.

David torches Blair's highfalutin notions of timekeeping and offers four instances when timekeeping can actually be used without polluting your pricing.

David articulates five fears that tend to shape management style and impact decisions principals make for their firms.

In part two of their specialization conversation, David and Blair address six arguments they have heard from certain clients who toyed with the idea of broader positioning for their firms.

David and Blair have experienced a backlash against experts, expertise, and specialization thanks to David Epstein's book, and they disagree on whether or not it's worth reading.

Blair and David discuss three tiers of inbound and outbound marketing that firms should be using for new business development.

David and Blair address a listener request to go over the challenges that principals often go through once they decide to reposition their firm.

Blair wonders if he's made an error in his efforts to prevent agencies from going into presentation mode during the sales process.

Blair predicts when we are through the COVID-19 pandemic and business is approaching normal (whatever that means), agency principals will look back with some regrets about the things they did not do, rather than the things they did.   LINKS "Four Regrets You’re About to Have" by Blair Enns "Play the Game of Constraints" by Blair Enns