2Bobs—with David C. Baker and Blair Enns

David C. Baker and Blair Enns
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Apr 21, 2021 • 35min

The Tao of No

Exploring the nuances of saying 'no' can be revolutionary for businesses. It emphasizes the importance of boundaries and how it fosters genuine client relationships. Discover the psychological dynamics at play during sales interactions, advocating for pressure-free conversations. Learn why timing is crucial in rejections and how inviting 'no' can actually enhance communication. The discussion highlights how effectively saying 'no' can enrich credibility and create space for growth, challenging creatives to balance enthusiasm with restraint.
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Apr 7, 2021 • 29min

What a Normal Person Thinks of Your Creative Firm

When people from other industries learn about what goes on inside your firm, are they awe-struck in a good or bad way? Blair and David come up with a list of things that are unique to the creative firm biz and how they’ve seen outsiders react to them.
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Mar 24, 2021 • 35min

Communication Components in Your Sales Toolbox

Blair shares an overview of all the communication tools creative firms should be using throughout the sales process.
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Mar 10, 2021 • 36min

Performance Bands

David and Blair discuss what the four performance bands are, eleven critical factors that keep firms stuck at the lower performance bands, and what firms can do to move into a higher band.
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Feb 24, 2021 • 23min

Creative Bullshit Bingo

David is in a cynical mood and takes turns with Blair sharing clichés they hear their clients use to describe their business.
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Feb 10, 2021 • 26min

Is "Agency" Still the Right Word?

The hosts dive into the true meaning of 'agency' and whether it still fits within the creative services landscape. They examine the evolution of agency roles in advertising, influenced by digital changes and shifting authority. The conversation challenges traditional business models, advocating for innovative strategies in positioning and pricing. Additionally, they explore how firms can adapt to a fragmented marketplace and provide real-world examples of successful transformations, urging a deeper understanding of value in client relationships.
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Jan 27, 2021 • 32min

Let's Talk About Money

David lists eight truths about money that he's identified in his efforts to help entrepreneurs make better business decisions.
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Jan 13, 2021 • 29min

The Enemy Within

Blair addresses the internal struggle for margin that happens in many firms between delivery teams and business development teams due to their lack of distinction between cost and price.
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Dec 30, 2020 • 31min

Holding Opposite Perspectives in a Healthy Tension

David wants entrepreneurs to live with tension in various aspects of their business, using it to their advantage in making important decisions instead of just worrying about resolving the tension itself.
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Dec 16, 2020 • 34min

Slapping Down Your Childlike Glee

Blair offers some ways to help prevent over-excited new business people and principals from giving away the shop and appearing unprofessional.

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