2Bobs—with David C. Baker and Blair Enns Why All My Content Is Ungated
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Apr 27, 2022 Why put a form between readers and your ideas? David explains his choice to make his writing freely available, from reducing friction for prospects to helping them understand how he thinks before a sales call. The conversation also explores when gating content can make sense, the trade-offs of email marketing, and why useful ideas deserve to travel.
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Ungating Content
- Ungate your content for better Google indexing and discoverability.
- Don't hide content behind forms; make it easily accessible to everyone.
Gating Content Assumptions
- Gating content is often based on the flawed assumption of its inherent value and a desire to collect data.
- Many firms build business models around gating content and leveraging data but don't actually utilize the data effectively.
Ungating Journey
- David C. Baker decided to ungate all content about five years ago, including website articles and email newsletters.
- This radical approach aims to enhance accessibility and remove friction for readers.