AI Snips
Chapters
Transcript
Episode notes
Ungating Content
- Ungate your content for better Google indexing and discoverability.
- Don't hide content behind forms; make it easily accessible to everyone.
Gating Content Assumptions
- Gating content is often based on the flawed assumption of its inherent value and a desire to collect data.
- Many firms build business models around gating content and leveraging data but don't actually utilize the data effectively.
Ungating Journey
- David C. Baker decided to ungate all content about five years ago, including website articles and email newsletters.
- This radical approach aims to enhance accessibility and remove friction for readers.