
Why All My Content Is Ungated
2Bobs—with David C. Baker and Blair Enns
I'll Buy From Your Competitors
Businesses slow down when they want to sell their products or services. The more important the person is that's contacting you, the less likely they're ging to do it. There are a number of reasons why this could be beneficial for your business. It allows you to collect actionable data that you can do something else with. But if you're not doing anything with the data, then why do it?
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