2Bobs—with David C. Baker and Blair Enns cover image

Why All My Content Is Ungated

2Bobs—with David C. Baker and Blair Enns

CHAPTER

I'll Buy From Your Competitors

Businesses slow down when they want to sell their products or services. The more important the person is that's contacting you, the less likely they're ging to do it. There are a number of reasons why this could be beneficial for your business. It allows you to collect actionable data that you can do something else with. But if you're not doing anything with the data, then why do it?

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