2Bobs—with David C. Baker and Blair Enns cover image

Why All My Content Is Ungated

2Bobs—with David C. Baker and Blair Enns

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The Seventh Reason Why I'm Doing It

The mood around content has changed. When you and i were originally creating content, it was more precious because there wasn't a lot of it out there. And i think the mentality now is, put it out. Make it a share r push it. inge marketing dot com does a good job of providing really useful stuff for people even if they never become a client. That's my dream for clients to view differently their commitment to the greater good.

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