3min chapter

2Bobs—with David C. Baker and Blair Enns cover image

Why All My Content Is Ungated

2Bobs—with David C. Baker and Blair Enns

CHAPTER

The Seventh Reason Why I'm Doing It

The mood around content has changed. When you and i were originally creating content, it was more precious because there wasn't a lot of it out there. And i think the mentality now is, put it out. Make it a share r push it. inge marketing dot com does a good job of providing really useful stuff for people even if they never become a client. That's my dream for clients to view differently their commitment to the greater good.

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