
Why All My Content Is Ungated
2Bobs—with David C. Baker and Blair Enns
The Right to Know How You Think
If you are not going to write a long proposal and have multiple phone calls so that the prospect has a really good sense of how you think, then by god, how is it hayou're going to charge a lot of money? That's just an unfair sort of a exchange. And this is especially true if your terms are fair stringent. Maybe you require 50 % ap front, or whatever that is. It just seems like a fair thing. But i guess you do have to serve clients. There's the actual clientri gets in the way. Rit riht ha.
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