2Bobs—with David C. Baker and Blair Enns cover image

Why All My Content Is Ungated

2Bobs—with David C. Baker and Blair Enns

CHAPTER

The Right to Know How You Think

If you are not going to write a long proposal and have multiple phone calls so that the prospect has a really good sense of how you think, then by god, how is it hayou're going to charge a lot of money? That's just an unfair sort of a exchange. And this is especially true if your terms are fair stringent. Maybe you require 50 % ap front, or whatever that is. It just seems like a fair thing. But i guess you do have to serve clients. There's the actual clientri gets in the way. Rit riht ha.

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